Ortto
Connect Ortto to Webflow and capture leads from your website without rebuilding forms on another platform.
How to integrate Ortto with Webflow
Connect Ortto with Webflow to capture leads, track visitor behavior, and trigger automated campaigns. No native integration exists in the Webflow Marketplace.
Integration methods include tracking code installation, Ortto's tracked forms for existing Webflow forms, embedded forms/popups, third-party automation platforms, or custom API development.
Note: Ortto acquired Autopilot. Some platforms may still reference "Autopilot" when listing connectors.
Install Ortto tracking code
Add Ortto's tracking script to capture visitor behavior, track page views, and identify contacts. Uses Checkmate Tracking first-party technology that ad blockers cannot block.
The tracking script must be placed in the <head> section. Use Webflow's custom code feature.
Installation steps:
- Copy your unique tracking script from Ortto tracking settings
- In Webflow, go to Settings > Custom Code
- Paste in the Head Code section
- Save and publish
The tracking capabilities include:
- Visitor identification: Track anonymous visitors, identify on form submission or email clicks
- Behavioral data: Page views, time on site, scroll depth, navigation patterns
- Cross-device tracking: Follow contacts across devices and sessions
- Event-based triggers: Trigger automated sequences based on behavior
- Multi-domain support: Track across multiple domains from one account
Capture Webflow forms with tracked forms
Connect existing Webflow forms to Ortto without rebuilding with zero code changes required.
The setup includes the following steps:
- Install Ortto tracking code (see above)
- In Ortto, navigate to Capture > Tracked forms
- Map Webflow form fields to Ortto contact properties
- Configure audience or journey triggers
- Save
Submissions automatically create or update Ortto contact records.
Embed forms and popups
Ortto's capture widgets provide inline forms and popup overlays. Forms embed via Code Embed elements. Popups display automatically based on configured rules (page loads, exit intent, scroll position, time on site, clicks).
Adding inline forms can be done using the following steps:
- Create capture widget in Ortto (select "Inline" type)
- Copy embed code
- In Webflow, drag Code Embed element to desired location
- Paste code, save and publish
For popups, no additional embedding is needed as tracking code handles display. Configure in Ortto's dashboard; update without republishing Webflow.
Note: Tracking code must be in <head> for forms to function.
The capabilities include the following:
- Inline forms: Signup, contact, survey forms anywhere in layout
- Popup overlays: Exit intent, timed promotions, lead magnets
- Announcement bars: Persistent top/bottom messages
- Multi-step forms: Progressive profiling
- Conditional logic: Show/hide fields based on answers or attributes
- A/B testing: Test designs, copy, offers
Third-party automation platforms
Third-party platforms may connect Ortto and Webflow for form-to-CRM workflows. Verify directly that Ortto integration is active and Webflow triggers/actions are available.
Note: Check both "Ortto" and "Autopilot" when searching connectors.
Custom API integration
This step requires development expertise
Webflow API (verified):
Webflow's REST API provides endpoints for forms, CMS collections, and webhooks.
- Forms: Form Submissions API
- Webhooks: Form submission event notifications
- CMS: Collections API endpoints
Ortto API (requires verification):
Verify at https://help.ortto.com/developer/:
- API base URLs and endpoints
- Authentication method (API keys, OAuth, headers)
- Contact management specifications
- Webhook options
- Field schemas and error handling
What you can build
Integrating Ortto with Webflow lets you build marketing automation workflows that capture leads, track behavior, and trigger personalized email sequences.
- Automated lead nurture: Capture leads via Webflow forms, segment in Ortto, trigger multi-step email sequences
- Behavior-triggered sequences: Track site behavior, send personalized follow-ups, re-engage pricing page visitors
- Popup-driven list building: Deploy exit intent/scroll popups, segment by claimed offers, send targeted welcome series
- Event registration: Build landing pages with Ortto forms, send confirmation and reminder sequences
Frequently asked questions
Head Code field in Webflow site settings. Settings > Custom Code > paste in Head Code. Install only one tracking code per site.
Yes. Use Ortto's tracked forms feature for existing Webflow forms, or embed Ortto forms directly. Alternative: third-party platforms or custom API integration.
Install tracking code, then configure popups in Ortto's dashboard (display rules, content, design). No additional Webflow code needed. Update without republishing.
This requires custom API integration. Verify Ortto capabilities at https://help.ortto.com/developer/. Use Webflow webhooks and CMS API.
Description
Ortto combines marketing automation with an integrated Customer Data Platform (CDP). Build personalized email, SMS, and push campaigns using behavioral data, create automated journeys and track engagement using Checkmate.
This integration page is provided for informational and convenience purposes only.
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