Poptin
Connect Poptin's powerful popup and form builder to your Webflow site to capture leads, reduce cart abandonment, and boost conversions with targeted engagement tools.
How to integrate Poptin with Webflow
There are three main ways to connect Poptin with your Webflow site. Choose the method that best fits your needs.
Use third-party automation apps
Connect Poptin to thousands of apps using automation platforms like Zapier and Make without writing code.
Popular automation workflows:
- Add subscribers to email lists in Mailchimp or ActiveCampaign
- Create CRM contacts in HubSpot or Salesforce
- Send Slack notifications for high-value leads
- Log submissions in Google Sheets for reporting
Both Zapier and Make support Poptin through webhook connections, enabling complex multi-step automations based on form submissions.
Take advantage of Webflow direct embeds
Poptin provides several low-code options for adding specific functionality to your Webflow site. The primary method is through JavaScript embeds that you can customize through Poptin's visual editor.
Available embed types:
- Inline forms that you can place anywhere on your pages
- Floating bars for announcements and CTAs
- Slide-in widgets for less intrusive engagement
- Full-screen overlays for important messages
- Gamified popups like spin-to-win wheels
To use these features, create your popup or form in Poptin's dashboard, then copy the embed code and paste it into Webflow's custom code section. You can add it site-wide in your site settings or on specific pages.
Build with Webflow and Poptin API
For developers who need more control over the integration, Poptin offers API endpoints and webhooks. This approach enables custom workflows, real-time data sync, and advanced automation beyond what the standard embed provides.
Key capabilities include:
- Webhook integration to send form submissions to custom endpoints
- Real-time lead sync with your backend systems
- Custom trigger logic based on Webflow CMS data
- Automated campaign management through programmatic control
Webhook integration for lead capture
Set up webhooks to automatically send Poptin form submissions to your own systems or third-party services.
Configure webhooks to:
- Send lead data via
POSTrequests to your endpoint - Trigger custom workflows in automation platforms
- Sync with CRMs that aren't natively supported
- Update Webflow CMS collections with new submissions
To set up webhooks, edit your popup in Poptin, navigate to Email and Integrations, select Add Integration, and choose "Webhooks." Enter your endpoint URL to receive form data as JSON payloads.
What you can build
Integrating Poptin with Webflow opens up powerful conversion optimization possibilities. Here are proven use cases:
- E-commerce cart recovery systems: Display exit-intent popups with discount codes when shoppers abandon their carts, complete with countdown timers to create urgency
- Lead generation funnels: Create multi-step forms that qualify leads and route them to appropriate sales teams based on their responses
- Event registration pages: Build webinar signup forms with automated email confirmations and calendar integrations
- Content upgrade delivery: Gate premium content behind email capture forms and automatically deliver downloads to subscribers
Frequently asked questions
Yes, you can integrate Poptin into Webflow without any coding skills. The process involves copying a single line of code from your Poptin dashboard and pasting it into your Webflow site settings. Find detailed setup instructions in the Poptin help center which walks through the installation process step by step.
Yes, you can integrate Poptin into Webflow without any coding skills. The process involves copying a single line of code from your Poptin dashboard and pasting it into your Webflow site settings. Find detailed setup instructions in the Poptin help center which walks through the installation process step by step.
Poptin offers over 40 customizable templates including lightbox popups, slide-ins, floating bars, full-screen overlays, and inline forms. You can create exit-intent popups, mobile-specific designs, countdown timers, and gamified elements like spin-to-win wheels. The Poptin blog provides examples of each popup type and their conversion rates.
Poptin offers over 40 customizable templates including lightbox popups, slide-ins, floating bars, full-screen overlays, and inline forms. You can create exit-intent popups, mobile-specific designs, countdown timers, and gamified elements like spin-to-win wheels. The Poptin blog provides examples of each popup type and their conversion rates.
Poptin provides built-in analytics showing views, conversions, and engagement rates for each campaign. You can also connect Google Analytics through DOM events to track popup interactions as custom events. The Poptin integrations guide explains how to set up event tracking with Google Tag Manager.
Poptin provides built-in analytics showing views, conversions, and engagement rates for each campaign. You can also connect Google Analytics through DOM events to track popup interactions as custom events. The Poptin integrations guide explains how to set up event tracking with Google Tag Manager.
The main considerations are Webflow's form submission limits (500-2,500 per month depending on your plan) if you're routing data through Webflow forms, and potential script conflicts if you're using multiple marketing tools. Poptin's pricing guide details visitor and feature limits by plan tier.
The main considerations are Webflow's form submission limits (500-2,500 per month depending on your plan) if you're routing data through Webflow forms, and potential script conflicts if you're using multiple marketing tools. Poptin's pricing guide details visitor and feature limits by plan tier.
Yes, Poptin supports direct integrations with over 40 email marketing platforms including Mailchimp, ActiveCampaign, and HubSpot. These connections work independently of Webflow — you configure them in your Poptin dashboard. The integrations directory lists all supported platforms and setup requirements.
Yes, Poptin supports direct integrations with over 40 email marketing platforms including Mailchimp, ActiveCampaign, and HubSpot. These connections work independently of Webflow — you configure them in your Poptin dashboard. The integrations directory lists all supported platforms and setup requirements.
Description
Poptin is a conversion rate optimization platform that enables businesses to create high-converting popups, embedded forms, and interactive on-site elements. It specializes in lead capture, email list growth, and engagement through features like exit-intent triggers, A/B testing, and advanced targeting rules.
This integration page is provided for informational and convenience purposes only.
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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
