Storylane

Methods to integrate Storylane with Webflow

Storylane transforms static Webflow sites into interactive product experiences through multiple integration approaches.

Whether you just want to install the Storylane app or need simple embedded demos for marketing pages or complex API-driven personalization for enterprise sales, these methods deliver measurable results, with companies reporting 75% demo engagement rates and 40% faster deal velocity.

Use the Storylane app

Install the official Storylane app from Webflow's marketplace to streamline demo embedding without touching code. The app provides pre-configured templates and drag-and-drop components that maintain your site's design consistency.

Key capabilities include:

• Visual demo builder with inline editing and AI-assisted content generation
• Responsive embeds that automatically adapt to Webflow's breakpoints
• Lead capture forms that sync directly with your CRM through native integrations

The app handles authentication, workspace management, and demo updates automatically. Marketing teams particularly benefit from the gallery view option for showcasing multiple product tours on landing pages.

Use code embeds

Storylane's embed methods work seamlessly with Webflow's Embed element, requiring only a paid Webflow plan to access custom code features. Generate embed codes directly from Storylane's sharing interface for three distinct experiences.

Inline embeds display demos directly within page content:

1. Copy the inline embed code from Storylane's share menu
2. Add an HTML embed element in Webflow Designer
3. Paste the code and adjust the container dimensions
4. Publish to activate the interactive demo

Popup embeds launch demos in modal windows when triggered:

1. Add Storylane's popup script to your site's custom code section
2. Create trigger buttons with specific CSS classes
3. Configure modal behavior through Storylane's settings

CTA-triggered embeds combine call-to-action buttons with inline demos, providing user-controlled engagement ideal for high-traffic pages. The embed automatically generates responsive iframes that preserve demo functionality across devices.

Build with Webflow and Storylane APIs

Direct API integration unlocks advanced capabilities beyond standard embeds, including dynamic demo personalization, automated lead routing, and real-time analytics synchronization. This approach suits teams needing programmatic control over demo distribution and engagement tracking.

Storylane's External API enables server-side demo management, while webhooks provide real-time event notifications. Combined with Webflow's Data API, you can create sophisticated workflows that adapt demos based on visitor behavior.

Core capabilities include:

• Personalized demo generation with visitor-specific content
• Secure link management with expiration dates and access controls
• Engagement data synchronization between platforms
• Automated lead scoring based on demo interactions

Generate personalized demo experiences

Create unique demo URLs for each prospect using Storylane's link generation endpoint:

1. Configure authentication: Obtain API credentials from Storylane support (Enterprise plan required)
2. Create personalized links: Use POST /demos/{demo_id}/links with custom parameters including visitor email, company domain, and expiration dates
3. Embed dynamically: Inject personalized URLs into Webflow pages using the Custom Code API endpoint PUT /pages/{page_id}/custom_code

The External API documentation provides comprehensive parameter options for link customization, including password protection and domain whitelisting.

Sync demo engagement to Webflow CMS

Track visitor interactions and update Webflow content based on demo engagement:

1. Configure webhooks: Set up Storylane webhooks to capture events like demo completion and CTA clicks
2. Process events: Create serverless functions to transform webhook payloads into Webflow-compatible formats
3. Update CMS: Use Webflow's CMS API to store engagement metrics and trigger content personalization

The webhook configuration guide details available events and payload structures for building robust data pipelines.

Implement secure demo distribution

Control access to sensitive product demos through API-managed security:

1. Set access parameters: Define email domain restrictions and passcode requirements via PATCH /demos/links/{link_id}
2. Monitor usage: Track link access patterns through analytics endpoints
3. Revoke access: Programmatically expire or delete compromised links

Review the security implementation guide for compliance requirements and best practices.

What you can build

Integrating Storylane with Webflow opens possibilities for creating interactive experiences that drive conversions and accelerate sales cycles.

• SaaS product showcases: Embed sandbox demos on pricing pages that let prospects explore actual product interfaces, with companies like Upland Software generating 300+ qualified leads in 90 days
• Sales leave-behinds: Create password-protected demo rooms for post-call follow-ups, enabling champion enablement with personalized content that shortens sales cycles by 50%
• Feature announcements: Launch interactive tours for new capabilities directly in release notes, achieving 77% CTA conversion rates for feature adoption
• Educational content: Build guided tutorials for complex workflows that reduce onboarding time, with 59% completion rates driving faster time-to-value