Unbounce

How to integrate Unbounce with Webflow

Unbounce and Webflow together form a robust marketing stack: use Webflow for your main website and Unbounce for campaign-specific landing pages.

You can connect these platforms using third-party automation tools like Zapier or n8n for workflow automation and real-time lead syncing. You can also use code embeds and custom code to display content across platforms, sync lead data in real-time for up-to-date marketing insights, and automate content synchronization to keep information consistent. And build advanced analytics dashboards using both platforms' APIs for deep performance tracking.

Use third-party automation tools

Connect Unbounce and Webflow using automation platforms like Zapier or Make to instantly sync form submissions, create or update Webflow CMS items, and trigger notifications or multi-step workflows.

Key capabilities include:

• Lead capture automation: When someone submits an Unbounce form, automatically create a new CMS item in Webflow
• Real-time notifications: Send form submissions to Slack, email, or your CRM while updating Webflow
• Multi-step workflows: Connect Unbounce and Webflow with other tools like Google Sheets, Mailchimp, or HubSpot in the same automation

Implementation:

1. Prepare accounts and published assets. Ensure you have active Unbounce and Webflow accounts, a published Unbounce landing page or form, and a Zapier or Make account. Confirm access to the Unbounce Integrations tab and Webflow CMS collections.

2. Initiate integration setup. In Unbounce, navigate to the Integrations tab and select 'Powered by Zapier.' Authorize Zapier or Make to access your Unbounce and Webflow accounts. Choose the integration template or create a new workflow.

3. Configure trigger and action. Set the trigger event (e.g., Unbounce form submission) and define the action (e.g., create or update Webflow CMS item). Map Unbounce form fields to corresponding Webflow CMS fields.

4. Test, activate, and monitor workflow. Send a test submission from Unbounce to verify correct data transfer and mapping in Webflow. Review error notifications and adjust field mapping if necessary. Activate the workflow and monitor ongoing automation from the Zapier or Make dashboard.

Use Code Embeds and custom code

Integrate Unbounce landing pages and forms with your Webflow site for a seamless user experience and streamlined lead management. This method covers domain configuration, embedding, and automation best practices for robust, scalable integration.

Implementation:

1. Configure domain structure. Host your main website on Webflow (e.g., www.yoursite.com) and set up a dedicated subdomain (e.g., get.yoursite.com) for Unbounce landing pages. Add a CNAME record in your DNS provider to point the subdomain to Unbounce, and register both domains in their respective platform settings.

2. Embed Unbounce content in Webflow. Copy the Unbounce iFrame or embed code for your form or landing page. In Webflow, use the Embed element or custom code block to paste the code where you want the Unbounce content to appear. Adjust styling as needed for a seamless visual match.

3. Automate data sync (optional). Use a no-code automation platform (e.g., Zapier or Make) to connect Unbounce form submissions to Webflow CMS or other tools. Set up a trigger for new Unbounce submissions and an action to create or update items in Webflow, ensuring real-time data flow and reducing manual work.

4. Test and monitor integration. Submit test entries through your embedded Unbounce forms and verify data appears correctly in Webflow or connected systems. Monitor for errors or styling issues, and set up notifications for failed automations to ensure ongoing reliability.

Build with Webflow and Unbounce APIs

Direct API integration unlocks powerful capabilities beyond what automation tools provide, including real-time synchronization, custom business logic, and advanced data manipulation. This approach suits teams needing complete control over data flow and transformation between platforms.

Both platforms offer comprehensive REST APIs:

• Unbounce API provides access to leads, pages, and webhook management

• Webflow API enables CMS operations, asset management, and custom code injection

Sync lead data in real-time

Automate the transfer of lead data from Unbounce forms to Webflow CMS using webhooks and serverless functions, ensuring real-time, reliable, and secure data flow for seamless lead management.

Implementation::

1. Configure the Unbounce Webhook. Set up a webhook in Unbounce to POST form submission data to your server or integration endpoint. Ensure all required lead fields are mapped and test the webhook for successful delivery.

2. Validate and transform incoming data. Receive the webhook payload with a serverless function (e.g., AWS Lambda, Netlify Functions). Validate the data structure, sanitize inputs, and transform the payload to match Webflow CMS API requirements.

3. Create or update Webflow CMS Items. Use the Webflow CMS API (POST /collections/{collection_id}/items) to create new items or update existing ones based on the incoming lead data. Handle authentication and map all relevant fields accurately.

4. Implement error handling and logging. Add robust error handling to catch API failures or data mismatches. Log all integration events and errors for monitoring, and set up notifications for critical failures to ensure prompt resolution.

Automate content synchronization

Ensure marketing content, assets, and updates remain consistent across Webflow and Unbounce by automating synchronization, error handling, and version control for seamless multi-platform management.

Implementation:

1. Set up triggers for content changes. Configure Webflow CMS collection webhooks or schedule polling of the items endpoint to detect content updates and changes automatically.

2. Automate content and asset sync. Use integration tools (e.g., Zapier) or APIs to map and transfer updated content and assets between Webflow and Unbounce, ensuring fields and media are matched correctly for each platform.

3. Update Unbounce pages programmatically. Use the Unbounce Pages API to update landing page content, product details, and pricing in response to changes detected in Webflow, maintaining consistency across platforms.

4. Implement error handling and version control. Monitor integration workflows for failures, set up notifications for errors, and use version control or rollback features in both platforms to resolve conflicts and maintain data integrity.

Build advanced analytics dashboards

Create a unified analytics dashboard by securely extracting, transforming, and visualizing conversion data from Unbounce and Webflow. This method ensures data completeness, accuracy, and actionable insights for marketing teams.

Implementation:

1. Set up API access and permissions. Obtain API keys for Unbounce and Webflow. Ensure your account has access to the required endpoints and that you comply with both platforms' authentication and rate-limiting policies.

2. Extract lead and submission data. Retrieve Unbounce leads using the GET /pages/{page_id}/leads endpoint with pagination. Fetch Webflow form submissions via the Forms API or CMS Collections. Ensure you capture all relevant fields, including timestamps, variants, and IP addresses where available.

3. Transform and normalize data. Standardize field names, formats, and data types across both platforms. Handle missing or inconsistent data, and enrich records with metadata (e.g., source, campaign, or page variant) for unified analysis.

4. Aggregate and visualize in dashboard. Load the cleaned data into your analytics tool (e.g., Google Data Studio, Tableau, or a custom Webflow CMS dashboard). Build visualizations to track conversions, trends, and performance across both platforms.

What you can build

Integrating Unbounce with Webflow opens possibilities for sophisticated marketing systems that combine beautiful design with conversion optimization.

• Optimized campaign funnels: Direct targeted traffic from Webflow sites to Unbounce landing pages, leveraging A/B testing and personalization for higher conversion rates.
• Automated lead capture: Instantly sync leads from Unbounce forms to Webflow CMS, enabling seamless sales access, gated content, or customer portal creation.
• Unified multi-channel campaigns: Embed Unbounce forms in Webflow microsites for consistent branding while utilizing Unbounce’s advanced conversion and analytics tools.
• Dynamic product landing pages: Automatically update Unbounce landing pages with real-time product data from Webflow CMS, ensuring accurate inventory and pricing.