Zoho Flow

How to integrate Zoho Flow with Webflow

Zoho Flow bridges your Webflow site with business applications through automated workflows.

The official Zoho Flow app provides the easiest integration path with pre-built triggers and actions. You use native Webflow features like webhooks and custom code for advanced scenarios.

If you need complex multi-system orchestrations and custom data transformations, you can also build using Webflow and Zoho Flow APIs.

Use the Zoho Flow marketplace app

The Zoho Flow app in Webflow's marketplace enables instant automation without code. Install it directly from your Webflow dashboard to access pre-configured triggers and actions.

Core capabilities include:

• Form submission routing to CRM systems, email platforms, and project management tools
• Order processing automation that creates tasks, updates inventory, and triggers fulfillment workflows
• CMS synchronization for bidirectional content updates between Webflow and external databases

The app provides Webflow-specific triggers, including:

• Collection Item Created
• Form Submitted
• Order Created

It also provides actions, like:

• Create Item
• Update Product
• Fetch Item

Visual workflow builders let you map fields between applications through drag-and-drop interfaces, while conditional logic enables branching based on data values.

Use native features and webhooks

Webflow's built-in webhook system connects directly with Zoho Flow for real-time event notifications. Access webhooks through Site Settings > Integrations to trigger workflows when specific events occur.

Configure webhooks for these events:

• Form submissions send data instantly to Zoho Flow for CRM creation or email automation
• Collection item updates sync content changes across connected applications
• Order completions initiate fulfillment workflows and inventory updates

For basic integrations, use Webflow's native form action URLs to post data directly to Zoho Flow webhook endpoints. This approach requires no custom code — simply paste the Zoho Flow webhook URL into your form's action field. The webhook payload includes all Webflow Form fields, timestamps, and metadata for processing in your workflows.

Build with Webflow and Zoho Flow APIs

Integration using Webflow and Zoho APIs enables custom business logic, complex data transformations, and multi-system orchestrations.

This approach is best for enterprises that need tailored workflows or integration with proprietary systems.

Key capabilities include:

• Real-time bidirectional data sync between Webflow CMS and external databases
• Custom authentication flows using OAuth 2.0
• Bulk operations for high-volume data processing
• Error handling and retry mechanisms for mission-critical workflows

Implement custom CMS synchronization

Build automated content pipelines between Webflow and business systems:

1. Configure webhooks: Use Webflow's webhook API to notify Zoho Flow of CMS changes via POST /webhooks with collection-specific triggers
2. Transform data: Apply Zoho Flow's Deluge scripting for field mapping, data validation, and format conversion between systems
3. Update destinations: Use Zoho Flow's invokeURL function to push transformed data to target applications via their REST APIs

The CMS API endpoints like POST /collections/{collection_id}/items enable creating items programmatically, while PATCH /collections/{collection_id}/items/{item_id} updates existing content.

Automate e-commerce workflows

Connect Webflow stores with inventory, fulfillment, and accounting systems:

1. Order processing: Capture order events using webhooks configured for order.created triggers
2. Inventory sync: Update stock levels via e-commerce API endpoints like PATCH /inventory/{sku_id} with quantity adjustments
3. Multi-channel coordination: Orchestrate updates across Shopify, WooCommerce, and physical point-of-sale systems

Advanced implementations leverage bulk operations for processing up to 100 items per request, reducing API calls and improving performance.

What you can build

Integrating Zoho Flow with Webflow enables sophisticated automation across your entire business ecosystem.

• Automated lead management system: Capture Webflow form submissions and instantly create qualified leads in Zoho CRM, trigger personalized email sequences, and assign tasks to sales teams based on lead scoring rules
• E-commerce order fulfillment pipeline: Sync Webflow orders with inventory systems, generate invoices in Zoho Books, create shipping labels, and update customers with tracking information — all triggered by a single purchase
• Content publishing workflow: Automatically publish blog posts from Webflow to social media channels, update email newsletters, and track engagement metrics in analytics platforms
• Customer support automation: Route form inquiries to Zoho Desk tickets, categorize by urgency, assign to appropriate agents, and trigger SMS notifications for high-priority issues