Feature
Localization
Localization available now for all customers
Localization available now for all customers
Webflow Localization is now available for all customers —and we’re offering a free preview of basic Localization functionalities.

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Localization empowers businesses of any size to tailor their site for visitors around the world, and we're excited to share that it's available now for all customers and partners.
But that's not all — starting today, all Webflow users can preview basic Localization functionalities for free regardless of their Site plan. To get started, head to Settings panel > Localization, designate your primary locale, and add a secondary locale. You’ll only need to pay once you’re ready to publish.
With Localization, you’re able to:
- Customize your site design and content for specific locales –– without writing a single line of code.
- Perform translations the way you want –– whether it’s leveraging native machine-powered translation, using one of our partner apps like Lokalise, or connecting with your TMS of choice.
- Maximize global traffic with best-in-class localized SEO –– from customizable subdirectories to metadata to sitemaps.
If you’re ready to bring your business to new places, compare Localization plans here.
To learn more about this announcement and the results our customers are already seeing from Localization, read our blog post.
Related updates
Related updates
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.







