But that's not all — starting today, all Webflow users can preview Localization for free regardless of their Site plan.

Webflow was founded on the core belief that everyone should have the power to create professional, visually stunning websites that fuel business growth —without having to write code. Today, we make a giant leap towards this vision by unlocking full website localization natively in Webflow, so anyone can successfully take their brand and business worldwide.

Localizing your web presence is critical to expanding your customer base and accelerating business growth. Based on research from industry experts, 76 percent of consumers prefer to make purchases in their native language, and localized content receives 12X the engagement of non-localized content. 

However, current solutions for website localization either fully rely on developers (and are therefore very costly) or come with significant tradeoffs in speed to market, organic visibility, and customization. Because of this, many businesses choose not to localize their sites at all and in turn, miss out on considerable revenue opportunities.

For Webflow customers, this changes today. From visual design and development to translation to SEO, our new native solution tackles localization end-to-end and makes shipping localized sites faster than ever before. 

With Webflow Localization, you’re able to:

• Customize your site design and content for specific locales –– without writing a single line of code.
• Perform translations the way you want  –– whether it’s leveraging native machine-powered translation, using one of our partner apps like Lokalise, or connecting with your TMS of choice.
• Maximize global traffic with best-in-class localized SEO –– from customizable subdirectories to metadata to sitemaps.

Join the customers and partners already unlocking value with Localization

Webflow customers and partners are already adopting Localization and seeing major benefits such as faster time to market, improved global discoverability, and increased control over design and content customization.

Sojern can now ship localized sites multiple times faster

Sojern provides digital marketing solutions for the travel industry and serves a worldwide audience. To date, they’ve been using a third party proxy tool to host translated versions of their site, and have experienced challenges across workflow efficiency, speed to market, and customization. This instantly changed when they got their hands on Localization. 

“Previously it took 32+ hours to build a single localized site, required a lot of design resources, and we still compromised on look and feel. With Webflow Localization, this now takes 30 minutes at most and we can deliver a more tailored experience for our target audiences.”

Laura Barker, Senior Creative Manager, Sojern

Sweven.design boosts global traffic without the heavy lifting

Sweven.design is a full service branding and web design agency based in Houston, Texas focused on building marketing sites on Webflow for SaaS companies and nonprofits. To set clients up for success with their international expansion efforts, Sweven.design is leveraging Localization to maximize traffic from their target locales.

“Setting up a localized site to receive higher SEO rankings or visibility in a target region can be a complex and tedious process, and still not guarantee a great outcome. Webflow Localization has made the process so much easier with fully localized SEO right out of the box, saving us a lot of time while boosting organic visibility for our clients.”

Darren Harroff & Keith Lichtie, Co-Founders, Sweven.design

Shadow Digital is extending Webflow’s full visual development power to localized sites

Shadow Digital is an award-winning web development agency specializing in enterprise migrations and bringing brand visions to life on Webflow. For Shadow Digital, the biggest selling point of Localization is its native integration with Webflow’s powerful Designer and CMS –– enabling them to visually build localized sites that meet the same high quality bar as any other project they take on.

“We became a Webflow-exclusive agency because when it comes to no-code visual development, there’s no better alternative. With Localization, we can now seamlessly harness the power of Webflow’s Designer and CMS for localized sites, building truly custom experiences that resonate with audiences anywhere.”

Yannick Lorenz, Founder, Shadow Digital

Get started with Localization 

All Webflow users on any Site plan can preview basic Localization functionalities for free. To get started, go to Settings panel > Localization, designate your primary locale, and add a secondary locale. You’ll only need to pay once you’re ready to publish. For more details on the free Localization preview— visit Webflow University. 

And if you’re ready to bring your business to new places, add Localization to your Site plan today. Compare Localization plans here.