Rodolpho Henrique, a designer at McKinsey, built a portfolio site that shows off both his work and his creative processes.
Rodolpho explains the importance of his “show don’t tell” approach:
The strategy behind my portfolio was to focus on design processes showing and validating how I ended up with the final solutions. It took me a long time to understand this, but I simply stopped only showing the final results and polished pixels on my portfolio. Each piece of my work has a story, from the colours I’ve been using to the size of that heading typeface. Each decision I made has a reason and a rationale behind it. So I show it. I’ve been lucky enough to work on big projects and long digital transformations from startups to leaders. These kinds of digital products require reasons and rationales behind each design decision because of the instant impact on thousand of customers.
-Rodolpho Henrique, @rodhzz
Now that he’s told you, let him show you: check out Rodolpho’s site.
Jonathan Patterson, a freelance visual designer, colorfully displays his design talent in his portfolio. His impressive use of animations mimics the design process itself, giving us insight into his creative genius.
We asked Jonathan what inspired him to build his portfolio site in the first place:
Having control over the nuances of a site that tells your story as a designer is crucial. I’ve hired developers in the past to build out my portfolio website, and while I had varying degrees of success with that approach, there was always a need to change things to keep it current — which was cost-prohibitive and tedious. I’ve even tried a custom developed site running on WordPress, but that has its limitations too. As a designer, I like having full control over how my site looks and works.
-Jonathan Patterson, @jon_patterson
Check out Jonathan’s portfolio for yourself.
Aileen Shin, a product designer studying communication design in Berlin, tells a story with her portfolio in her brilliant combination of thoughtful copy and minimal design elements.
What inspired Aileen to build this portfolio site in the first place? She tells us:
I wanted to communicate the process of my work through visual storytelling. Each project I've worked on has its own stories and learnings, and I wanted to capture that essence. Webflow provides all the tools I need to be as creative as I want, fast.
-Aileen Shin, @aileensohn
Wondering how to display your case studies in your portfolio? Aileen’s site may be your guiding light.
If Nick Vandermolen’s site looks familiar, it’s because it was one of 2017’s top 10 most popular sites built in Webflow this year — and it’s clear why. His layout is aesthetically beautiful, functional, and as he describes it, “sophisticated.”
What was the strategy behind Nick’s build? He gives us the scoop:
My strategy was to build a beautifully engaging website which does not get in the way of the work that is being featured. Some portfolios don’t actually let the case studies shine. A portfolio is meant to complement your work, not overpower it. My main objective was to create a timeless design and avoid using too many current trends, as trends definitely change quickly in the industry.
In the mood for a more sophisticated site? Before you build, take a look at Nick’s site for inspiration.
Femke van Schoonhove
Hey! You’re still with us, and lucky for your scrollin’ self, your reward is a peek into the brilliance that is Femke van Schoonhove.
Femke, a product designer at Uber and cohost of a weekly podcast on design and side projects, designed a portfolio that stands out from the crowd. Femke shared her advice for designers who are building a portfolio of their own:
My advice for other designers creating their portfolio is to think about the key message you want to convey. Ask yourself what you want others who visit your portfolio to walk away with and consider how you can use your portfolio to effectively convey this message. Remember that every touch point is an opportunity to send this message — the copy, work you choose to feature, photography, and of course overall presentation and aesthetic — they all play a role in providing the visitor with a key message.
-Femke van Schoonhove, @femkesvs
Check out Femke’s portfolio site to see more of her incredible work and writing.
Cool. Now what?
Now, you have the inspiration, talent, and tools to make your own powerful portfolio.
Who knows? Maybe next year, I’ll be fangirling over your site. Anything is possible with a unique, custom portfolio.
Are you a student? Don’t move. As promised, we’ve got something for you.
Webflow is running a special offer for students who create their portfolio on our platform.
Sign up with your school email address and watch for an email with instructions and a coupon code for your discount.