As the digital world rapidly evolves, marketers are being challenged to better connect with customers who have diverse expectations and behaviors. As a result, the ability to analyze data to understand each customer’s journey — how they reach a website, what content they consume, and how they interact with the site — has become critical. It’s these very insights that enable marketers to tailor experiences that meet customer needs, ensuring that visitors not only engage with a website but also return to it.

During an era where marketers use an array of tools and services to view, analyze, and take action based on these insights, having the right ones in place puts teams on a fast-track to success.

For the past year, we’ve seen Webflow Apps help high-performing teams by bringing key capabilities directly into Webflow and building seamless integrations with the most popular and useful tools. And today, we’re excited to share a closer look at the new Google site tools for Webflow App, which offers invaluable insights that empower marketers to better understand, retain, and engage customers.

A suite of powerful Google Marketing Platform and Search tools

Webflow gives marketing teams the power to build, ship, and manage powerful, best-in-class websites — without relying on developers. It’s the visual-first web development platform where they can design, build, publish and manage stunning web experiences. 

Our 2024 State of the Website report revealed that the number of individuals contributing to the website, on average, has reached 50+. So as more people are regularly making site updates, publishing blog content, hosting webinars, and managing web campaigns, the need for marketing-friendly website tools and real-time access to data to inform decision making is at an all-time high. 

The savviest marketers are the ones who plan and deploy their activations using the best possible customer insights, making access to real-time, accurate, quality data invaluable.

“We're always delighted when portfolio companies choose to leverage our unique relationship with Google and Alphabet in order to create new and improved customer experiences. The integration between Google and Webflow will provide actionable insights and capabilities that benefit the marketers and designers who rely on Webflow to manage and optimize their web experiences."

— Alex Nichols, partner at CapitalG (Alphabet’s independent growth fund and an investor in Webflow)

‍

The Google site tools for Webflow app brings some of Google Marketing Platform and Google Search’s most powerful tools directly to marketers building in Webflow. 

‍

These tools help deliver faster, smarter marketing, give marketers the ability to understand audiences on a deeper level, and enable better collaboration across teams. Take a closer look at the specific solutions now available to Webflow customers.

Google Search Console

Showing up in the right way in search is critical for marketing teams. Google Search Console provides tools and reports that help measure your site’s search traffic and performance including impressions and clicks by search query. It allows marketing teams to identify top pages and opportunities for improvement to make your website shine in Google’s search results. 

Google Analytics

Having a strong view of your customers across devices and platforms helps teams better understand the customer journey and improve marketing ROI. Webflow users can now access key Google Analytics metrics including user traffic and views by page, geography and device, time on site, bounce rate, and other critical website performance metrics and indicators.

Google Tag Manager 

Teams building in Webflow can now easily add or manage tags across their site, helping to reliably and accurately understand conversions, site analytics, remarketing, and more.

The introduction of this App, and with it, these tools, provides marketers with powerful and actionable insights directly within Webflow.

“One of the most foundational parts of web marketing is connecting Google products like Analytics, Search Console and Tag Manager to your site. The Google site tools for Webflow App has taken a big step in making Webflow our home base to build and optimize sites. Not only is it easy for us to use, but our clients can see their site performance without needing to leave Webflow.”

— Hal Zeitlin, Candid Leap, Webflow Enterprise Partner

Connect insights to results to deliver exceptional website experiences

The new Google site tools for Webflow App helps marketing teams understand who their customers are, how they landed on the website, and what they want to engage with. It’s these types of insights that arm marketers with the power to craft personalized experiences that resonate with their audience — enhancing customer satisfaction and fostering loyalty that drives repeat visits.

The App is available in the Webflow Marketplace, alongside other Apps from partners like HubSpot, Microsoft, Figma, Jasper AI, Typeform and more. Try it out today!