Over the past two years, tens of thousands of Webflow customers have used the HubSpot App to power their growth — capturing leads, nurturing relationships, and driving measurable results. After hearing feedback from marketers, sales teams, and agencies who rely on these integrations every day, we’re thrilled to introduce the entirely rebuilt HubSpot App for Webflow, designed to take that success even further.

Built for modern marketers

Growth marketers, content strategists, sales leaders, and marketing ops teams rely on connected systems to turn interest into action. From SaaS and B2B services to agencies and consultants, teams depend on their websites to generate qualified leads through high-performing forms and seamless CRM integrations.

That’s why we rebuilt the HubSpot App for Webflow from the ground up. It streamlines how Webflow and HubSpot work together. The latest version is faster, more flexible, and supports deeper functionality to help you capture, track, and convert leads with less friction.

This new version is available to all Webflow users directly through the Webflow Marketplace.

What’s new in the HubSpot App

The rebuilt HubSpot App integrates Webflow with HubSpot’s AI-powered customer platform, unlocking more effective sales and marketing workflows and streamlined form mapping. Here are just a few of the new capabilities:

• Connect native Webflow forms to HubSpot using HubSpot’s Non-HubSpot Forms feature: Submissions are captured directly in HubSpot, and styling remains fully controlled in Webflow.
• HubSpot iframe embed: Style your form using HubSpot’s style editor. Any updates are automatically reflected on your live site.
• HubSpot developer code embed. Create HubSpot form submissions with full styling control. HubSpot allows external CSS customization, and the Webflow App makes this easier by letting you design visually in Webflow.* 
• Turn on HubSpot tracking in a click: Easily enable HubSpot’s site tracking to monitor visitor behavior and conversions, with no manual setup needed.
• Drive engagement with HubSpot chatbots: Bring conversational support to your site.

Like any best-in-class integration, this is a HubSpot Certified App that undergoes a comprehensive review process — one that assesses security, privacy, reliability, performance, usability, accessibility, and value.

The legacy HubSpot App will continue to work, but you may install and use the new app to access the latest features. 

Designed to grow with you

From first visit to closed-won deal, the HubSpot App helps unify your website and CRM  so your team can move faster, respond to real-time insights, and personalize every stage of the customer journey. This app unlocks:

• More efficient campaign workflows
• Better segmentation and targeting
• Richer customer and lead data inside HubSpot

“Webflow has been an incredible partner in helping marketers connect their websites to the customer engine that powers their business. As a two-time recipient of HubSpot’s Essential Apps for Marketers award, Webflow continues to demonstrate how design, automation, and CRM integration can work seamlessly together. The rebuilt HubSpot App for Webflow makes it easier than ever for our shared customers to unify their marketing, sales, and website experiences — so they can scale faster and drive smarter growth.” 
— Kelly Sarabyn, Director, Technology Partner Programs and Strategy, HubSpot

Real teams, real results

Serko: Powering personalized campaigns and rapid iteration with HubSpot

Serko, a global leader in travel and expense management, relies on its website as more than a digital presence. It’s a performance channel designed to scale with business growth. As the company expanded its Zeno platform into the U.S. market, it needed a tech stack that could keep pace. By integrating HubSpot directly with Webflow via the HubSpot App, Serko enabled its small marketing team to operate with agility and precision. Now, every form submission feeds directly into HubSpot, allowing real-time lead tracking, personalized nurturing flows, and campaign insights that help refine messaging at every touchpoint.

Working with N4 Studio, Serko built a flexible digital system that supports multiple customer journeys tailored for different audience segments like small business owners and enterprise travel managers. Thanks to this integration, the team can launch microsites and campaign pages quickly, track engagement metrics via HubSpot, and continuously test and evolve its approach.

“The HubSpot and Webflow integration really decreased our time to market. We don’t need specialized engineering resources to get a campaign live. That means we can spend more time testing, learning, and evolving.”
— Paula Moody, Head of Creative and Brand, Serko

Grafit: Turning personalization into a performance lever for clients

As a Webflow agency working with fast-moving SaaS and B2B brands, Grafit leans heavily on the HubSpot App for Webflow to help clients turn their websites into personalized conversion engines. One standout use case: when a prospect signs up for a demo, HubSpot instantly recognizes them on return visits — swapping generic CTAs like “Start free trial” with context-aware prompts like “Book onboarding call.” That simple touchpoint not only personalizes the experience but helps shorten the sales cycle and lift conversion rates.

For Grafit, one of the biggest benefits of the HubSpot App is design flexibility. The team can fully style HubSpot forms natively within Webflow — no custom CSS or developer involvement required — while still syncing all submissions and tracking data directly to the CRM. That seamless connection helps marketing and sales teams stay aligned and enables rapid experimentation with campaigns that adapt to user behavior in real time.

“The biggest value comes when your website is connected to the business engine. When you align your CMS and CRM with strategy, your site becomes a growth tool, not just a brochure.”
— Marcin Warno, Co-Founder, GRAFIT

Try the new HubSpot App for Webflow

The new HubSpot App is available now:

1. Install it from the Webflow Marketplace
2. Connect to your HubSpot account
3. Launch the app via the Apps panel in Webflow
4. Explore step-by-step guidance at the Webflow Help Center

Power your growth stack

Webflow is building an ecosystem where marketers can seamlessly connect content, design, data, and automation. The HubSpot App is just one example of what’s possible when strategy meets execution. Visit the Webflow Marketplace to discover more apps built to help your team drive results.

*Note: Advanced styling requires a HubSpot Marketing Professional or Enterprise plan.