Designing revenue-generating websites for the AI era

If your website isn’t built to engage both humans and AI agents, it’s already falling behind. Our new ebook, Building a best-in-class revenue-generating website in 2026, gives you the blueprint to fix that.

This expert-driven resource is the blueprint for marketing leaders navigating the twin mandates of discoverability and personalization — delivering essential tactics to future-proof for a world increasingly shaped by Answer Engine Optimization (AEO).

“We're witnessing a fundamental shift in how buyers discover and evaluate solutions, often through AI agents long before they land on your site. In this new era, your website must be architected not just to attract clicks, but to serve as a high-performing interface for both human decision-makers and intelligent agents. That means building on a foundation of structured content, deep integration, and real-time responsiveness. Marketers must connect the right tools to create a system that adapts to your buyer’s journey, wherever and however it starts.”
— Scott Brinker, Editor and Analyst, chiefmartec and former VP of Platform Ecosystem, HubSpot

A resource packed with strategies to set your website up for success in 2026

Our 2026 State of the Website research reveals that 94% of marketing leaders believe their current workflows and tooling could be improved to better support web development. Simultaneously, as buyer behaviour changes, 64% of marketing leaders report their teams are actively building content with large language models (LLMs) and AEO/GEO in mind, while 69% of teams are actively optimizing website content to ensure visibility across LLMs and AI-generated search results.

In 2026, your website must be built to serve two audiences at once: humans and AI agents.

This ebook reveals how to build a site that does both — guiding visitors through every stage of the funnel:

• From SEO to AEO: Driving discoverability by AI agents: Implement SEO and AEO strategies to ensure your brand appears not just in traditional search, but also in AI-generated summaries and answer engines. This means optimizing content structure, metadata, and off-site citations to earn visibility across both human-led and agent-assisted discovery.
• Personalization at scale: The new brand advantage: Deliver personalized experiences by combining behavioral signals,like page views and on-site actions, with firmographic data (e.g. industry, size, and tech stack). This layered approach helps tailor messaging and design to match each visitor’s context and intent in real time.
• CRO that converts curiosity into action: Optimize every click, form fill, and user flow with a conversion rate optimization (CRO) strategy grounded in usability, clarity, and speed. This includes testing CTAs, streamlining paths to value, and designing frictionless experiences that encourage action across devices.
• Lifecycle orchestration: Where CRM meets automation: Use integrated CRM systems to continue the conversation beyond the first conversion. By syncing web behavior with lifecycle marketing touchpoints, you can deliver relevant content, re-engage users, and build long-term relationships that grow customer lifetime value.

Built with expert insights from leading partners

The ebook brings together expert perspectives from top Webflow partners, each contributing deep expertise across key stages of this marketing funnel. Many of these partners have also developed powerful Webflow Apps that help teams extend site functionality, automate workflows, and accelerate growth directly within Webflow’s ecosystem.

• DesignIt: Human-first web strategy and designing for AI agents.
• Graphite: Driving owned and earned visibility with effective AEO strategies.
• Frontify: Structuring brand systems for scalable personalization at the global level.
• Clay: Operationalizing personalization through data, GTM engineering, and automation.
• Typeform: Simplifying lead capture through frictionless forms and enrichment.
• Zapier: Scaling site functionality and automating processes to reduce time and effort in key workflows.
• ActiveCampaign: Turning websites into autonomous engines with AI-driven lifecycle orchestration.

A front row seat of the strategies in action at four leading companies

We also spoke with four innovative companies redefining what’s possible:

• Meow Wolf uses immersive design and Webflow apps to convert curiosity into ticket sales.
  
• Nursa powers a 100K+ page ecosystem tailored to busy nurses — backed by analytics and experimentation.
  
• Asseta connects marketing and product on a unified Webflow site, using AI and analytics to optimize the customer journey and drive growth.
  
• User Interviews automates 30+ website workflows using Zapier to scale marketing without engineering bottlenecks.

Future-proof your website for growth in the AI era

If your team is still relying on legacy funnel logic and disconnected systems, now’s the time to evolve. This guide walks you through not just how to optimize your site — but how to make it smarter, faster, and more autonomous with every visitor interaction.

Ready to future-proof your website for AI-first buyers? Download the full ebook to see how leading teams are turning their sites into revenue engines.