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Why you should attend Webflow Conf 2025

Why you should attend Webflow Conf 2025

An interview with past attendees on why Webflow Conf is a unique industry event and what they are looking forward to the most at this year's event.

Why you should attend Webflow Conf 2025

An interview with past attendees on why Webflow Conf is a unique industry event and what they are looking forward to the most at this year's event.

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Written by
Leah Retta
Leah Retta
Senior Content Marketing Manager
Leah Retta
Leah Retta

Webflow Conf isn’t just another industry event.

I know, I know — your calendar is probably bursting at the seams, and I have to craft my best pitch to convince you to carve out a special hold just for us. But the truth is, some events truly do stand out from the rest and are worth putting a “Do not disturb” block on your calendar for. They’re the ones where you’re able to leave with more insights and learnings than just what you can read in a recap blog post or a handful of tweets. Instead, you walk away feeling invigorated, inspired, and with new ideas that actually stick. They’re also the ones that foster a sense of real community, facilitating real-time or future opportunities for genuine connection with fellow attendees.

Webflow Conf checks these boxes and more, but rather than taking my word for it, I sat down with two members of our community — Florian Bodelot and Alexander Diner — who have attended the event in years past to share a bit about their unique experiences as attendees, how the event has influenced how they build websites and collaborate with teammates and customers, and what they are most excited for at this year’s conference.

Can you share a little bit about yourself — your background, a bit about your career journey, and how long you've been a member of the Webflow community?

Florian: I’m the cofounder of Digidop, an award-winning Webflow agency with a business-first approach.

We launched Digidop when I was 24, during my last year of business school. We mainly learned everything related to the web — from design to development — online, supported by Webflow University and the Webflow community.

Alexander: I’m a formally trained designer who started designing websites and taught myself custom code while I was in design school. I worked in small startups, had my own small studio building WordPress sites, and hopped around between in-house and freelance gigs for a bit before starting my brand consultancy, Shapemaker, in 2017. 

That’s when a friend of mine introduced me to Webflow. I was cautious at first, but I gave it a try on a project for a client and it blew my mind, quickly becoming a favorite tool of mine. We became one of the earliest partners in the Partner Program, and worked our way up to an Enterprise Partner. I eventually went on to work for one of my clients, who is a Webflow Enterprise customer before joining Webflow’s Creative team this year.

In your own personal experience, what does it mean to be part of the Webflow community?

Florian: It means a lot to me — and to our entire team here at Digidrop — because we’re basically “born” from this community. We’ve built a profitable agency of 10+ full-time people, and that would not have been possible without learning from the Webflow community.

Alexander: I found Webflow at a point in my career when I really needed it because it enabled me to ship great experiences for my clients at a faster rate, putting me on a path toward greater profitability. And because Webflow really leaned into empowering creators in those early days of low-code code and no-code by building resources like Webflow University, the community just formed organically. Today, there are so many folks with similar stories like me — people who have built companies on the back of Webflow — who I know well and am able to still learn from and connect with regularly.

As an attendee of past Webflow Confs, what has been the most impactful part about participating in the event and any associated programming?

Alexander: Last year, as someone who was now leading a team in-house, I really went into the event with the mindset of wanting to sharpen my marketing skillset. I leaned into the unique learning opportunities for marketing teams and discovered innovative website strategies from companies doing cutting-edge work using experimentation and AI. This helped me feel more empowered in my new role as a leader, and I was also able to learn more from a technical perspective simultaneously, too.

How is Webflow Conf different from other industry events you've attended?

Florian: The energy at Webflow Conf just feels different. That, along with the people you are able to connect with, makes it the one industry event every year that has the most direct positive impact on our business. It always presents great learning opportunities and you feel inspired by its conclusion, which is why I always recommend it to fellow community members.

Additionally, some of my favorite memories with my team have been forged at Webflow Conf, like when we became the first French Webflow agency to win a Webflow Award (which we vlogged when some of us traveled to San Francisco in 2023). These moments are really special and are ones I’ll remember for years to come.

Were there any particular content sessions from last year’s Webflow Conf that really stand out?

Alexander: There were so many sessions last year that I still think about. Carla at Docusign’s session with BASIC/DEPT® about building their brand site has been a huge source of inspiration for me, especially as I’ve stepped into this new role here at Webflow and work on big projects that we’ve brought agency partners in for. The team from Greenhouse’s session about experimentation was another one I really enjoyed, especially since I was working on a team that was an early adopter of Webflow Optimize

Chuck Gahun from Forrester’s talk about CMS’s also stands out. Being able to hear an analyst discuss how Webflow fits into the future of the CMS landscape was fascinating, especially as someone was working for a company that was both a Webflow customer and also interacted frequently with their own industry analysts. 

Do you have any tips or strategies for first-time virtual attendees or new members of the Webflow community?

Florian: Show up! Attend as many sessions as you can, actively pay attention, and try to attend any local events organized by community members to connect with people in close proximity to you even if you’re attending the programming virtually (I recommend engaging with community members on X to follow what’s happening). Most importantly, appreciate it and have fun — it goes by fast!

Alexander: I’ve found this community to be so open and welcoming — my advice is to be open to forming connections with people. This presents both an opportunity to learn from people, and help people learn. This is a mindset that has been incredibly rewarding and has helped me advance my career.

What are you looking forward to the most during this year's event?

Florian: I’m really excited to reconnect with fellow Webflow community members! It’s always great to have these opportunities to learn, share, and meet new people. I’m also looking forward to seeing where Webflow is investing in new features and getting a preview of their latest product vision.

Alexander: I’m excited to see the event come to life because now I’m on the other side! My team is responsible for much of the physical and digital experience at Webflow Conf, and I’m looking forward to seeing how we are able to mature the way we connect with our audience. 

I’ve also gotten a sneak peek of the agenda and can’t wait to hear some incredible speakers dig into topics like hyper-personalization and what the future of the web looks like in the age of AI. And honestly, I just love Webflow Conf — the speakers, the learning, the energy, so I’m just excited for the whole event.

Register for Webflow Conf today!

Webflow Conf 2025 is a can’t-miss gathering of the visionaries and changemakers shaping the future of the web in the age of AI — from designers and devs to marketers and execs. Taking place September 17th and 18th, attendees can join our online event from anywhere in the world, for free. 

Don’t wait — register today to save your spot, and stay up-to-date on key announcements like agenda launches, Webflow Awards, and more! 

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Last Updated
May 9, 2025