Google Workspace Admin

How to integrate Google Workspace Admin with Webflow

Building a custom integration between Google Workspace Admin and Webflow gives you control over user provisioning workflows and authentication systems. Sync employee directories to your Webflow site, automate team member onboarding when you add users to your domain, or build internal portals that reflect your organizational structure.

Connect these systems through custom code that authenticates with both the Google Workspace Admin SDK Directory API and the Webflow Data API. Your backend service or serverless functions retrieve user data from Google Workspace, transform it to match your Webflow collection schema, and create or update collection items.

Build with Webflow and Google Workspace Admin APIs

Build custom integrations that sync user data between Google Workspace and Webflow, automate team member provisioning, or create employee portals that pull organizational information from your Workspace directory. Your backend service authenticates with both the Google Workspace Admin SDK and Webflow API, retrieves user data from the Directory API, transforms JSON responses to match your Webflow collection schema, and creates or updates collection items.

Set up OAuth 2.0 authentication for both services. For Google Workspace Admin, use service account credentials with domain-wide delegation when you need automated access without user interaction. For Webflow, implement OAuth 2.0 authorization for multi-site integrations or use API tokens for single-site implementations.

This integration enables the following actions:

• Sync user directories with GET /admin/directory/v1/users to retrieve Google Workspace users and store them as CMS items in Webflow collections
• Automate user provisioning by combining POST /admin/directory/v1/users with Webflow's collection items API to create accounts in both systems simultaneously
• Build employee directories using GET /admin/directory/v1/groups to organize team members by department or role in your Webflow site
• Manage organizational units through domain administration endpoints to reflect company structure in your web properties

Your integration server handles authentication tokens, makes API requests to both platforms, and transforms data formats. The Google Workspace Admin SDK returns user objects with properties like primaryEmail, name, and orgUnitPath, which you map to Webflow CMS collection fields.

Consider rate limits when designing your sync logic. Google Workspace Directory API has a limit of 10 user creations per domain per second. Use pagination parameters in the Directory API and implement error handling for both services. The Webflow JavaScript SDK provides TypeScript support and request builders, though full support for v2 APIs is still in development.

Sync employee data to Webflow CMS

Pull user information from Google Workspace and display it on your Webflow site by syncing directory data to CMS collections. This works for employee directories, team pages, or internal dashboards that display current organizational information.

Create a Webflow collection with fields matching your Google Workspace user properties like email, name, department, photo URL, and role. Use GET /admin/directory/v1/users to retrieve users from your domain, then create or update corresponding collection items through POST /collections/{collection_id}/items.

Set up scheduled jobs that run your sync script at regular intervals. Each run compares Google Workspace data with Webflow collection items, creates new entries for added employees, updates existing records when information changes, and optionally archives removed users.

from google.oauth2 import service_account
from googleapiclient.discovery import build

SCOPES = ['https://www.googleapis.com/auth/admin.directory.user']
credentials = service_account.Credentials.from_service_account_file(
    'credentials.json', scopes=SCOPES
).with_subject('admin@yourdomain.com')

service = build('admin', 'directory_v1', credentials=credentials)
users = service.users().list(customer='my_customer', maxResults=10).execute()

This Python example from the Google API Python Client samples shows basic Directory API authentication. You'll extend this to fetch all users, then make corresponding Webflow API requests to populate your CMS.

Profile photos require a separate API call to GET /admin/directory/v1/users/{userKey}/photos/thumbnail after retrieving user data.

Implement custom authentication flows

Build authentication systems that verify user identity against your Google Workspace domain before granting access to Webflow content. This pattern works for internal tools, employee portals, or client areas that require Workspace credentials.

Your authentication flow runs on a backend service that validates Google OAuth tokens, checks user permissions through the Directory API, then creates authenticated sessions for your Webflow-hosted application. Use GET /admin/directory/v1/users/{userKey} to verify user details and organizational unit membership after initial OAuth authentication.

This approach requires significant custom backend development. For simpler implementations, consider using third-party tools like Memberstack or Xano that handle Google OAuth integration with less custom code.

Combine this with Webflow's Users API (currently in Beta for the Memberships feature) to manage member access. When a Google Workspace user successfully authenticates, check if they have a corresponding Webflow user account and create one if needed. Store the association between Workspace user IDs and Webflow user IDs in your database.

Implement role-based access control by reading organizational unit data from Google Workspace with the Directory API and mapping it to content access permissions in your Webflow site. For example, users in the "Engineering" organizational unit might access different pages than users in "Sales."

Automate team member onboarding

Connect user creation workflows so that adding someone to Google Workspace automatically provisions their presence on your Webflow sites. This reduces manual work when onboarding employees or contractors who need access to internal web properties.

Monitor Google Workspace for new users through periodic API polling (every 5-15 minutes is typical). When you detect a new user, trigger your integration to create matching records in Webflow. Google Workspace doesn't offer webhooks for user creation events, so polling is required.

Your onboarding automation creates CMS collection items for the new employee, adds them to relevant groups using the Groups API, and optionally sends notifications through Webflow webhooks. Map Google Workspace user properties to Webflow fields where primary email becomes the collection item email field, full name populates the name field, and profile photos sync to image fields.

Handle edge cases like duplicate email addresses, incomplete user profiles, or API failures. Store sync status in your database so you can retry failed operations and maintain an audit log of provisioning actions.

Note that creating users via the Google Workspace API incurs charges on flexible billing plans and counts against license limits.

What you can build

Integrating Google Workspace Admin with Webflow lets you build automated employee directories, authentication systems, and onboarding workflows that stay synchronized with your organizational data.

• Employee directory sites with auto-update: Create searchable team directories that update when you add, modify, or remove users in Google Workspace, displaying current employee information, department assignments, and contact details.
• Automated onboarding pages for new employees: Generate personalized welcome pages and resource hubs that populate when you create their Google Workspace account, including role-specific documentation and team introductions.
• Client portal authentication with Google Workspace credentials: Build secure client areas where Google Workspace credentials control access, allowing your team members to log in with their existing work accounts.
• Organizational structure visualizations: Display company hierarchies, department breakdowns, and reporting structures by pulling organizational unit data from Google Workspace and rendering it as interactive charts in Webflow.