Hype (formerly Pico)

How to integrate Hype with Webflow

Hype helps creators manage audiences, capture leads, and monetize content through link-in-bio pages, payment links, and email campaigns. Webflow provides the design tools to build professional portfolio sites and marketing pages. Combining these platforms lets creators maintain professional web presence while using Hype for audience management and revenue generation.

Since Hype doesn't offer a Webflow Marketplace app or public API, you'll embed Hype content using Webflow's custom code capabilities. You can also capture form submissions through Webflow webhooks, though you'll need to manually export and import this data into Hype.

Embed Hype content using custom HTML

Add Hype pages, forms, or payment links directly to Webflow sites using Webflow's Code Embed element. Copy embed code or HTML markup from Hype and paste it into the element where you want content to appear.

Webflow's Code Embed element accepts any HTML, making it compatible with third-party embed codes. The embedded content renders within your Webflow page layout while maintaining Hype's functionality.

Implementation patterns include:

• Embed Hype Site pages as iframes for displaying link-in-bio pages within your site layout
• Capture leads through Hype forms embedded in Webflow campaign pages or event registration flows
• Display QR codes linking to Hype pages for physical marketing materials

Technical considerations when embedding Hype content:

Embedded iframes run separately from your Webflow site. Your Webflow CSS won't style the embedded content, so plan your layouts using Webflow's spacing and container elements.

Webflow's custom code capabilities support JavaScript in page headers or footers for tracking scripts or advanced embed configurations. However, since Hype doesn't provide public API documentation or official integration specifications, any embedding requires manual implementation using Webflow's custom code or HTML embed elements.

Use Webflow webhooks to capture form data (manual processing required)

Hype doesn't expose API endpoints, so you can't automatically send Webflow form submissions to Hype. You can capture Webflow form data using webhooks, but you'll need to manually export the data and import it into Hype or build custom middleware to handle the data flow.

Webflow's forms trigger notifications to any webhook URL you specify. The Webflow Webhooks API lets you register webhook listeners for form_submission trigger types. Your webhook endpoint receives form data in JSON format for manual processing or routing to other services. Webflow's Forms API provides read-only access only, so any integration must work with webhook data received rather than creating submissions via API.

Implementation requirements include:

• Set up webhook endpoint to receive Webflow form submissions via the Webflow Webhooks API
• Configure webhook security using HMAC SHA-256 signatures to verify authenticity
• Build a service that transforms Webflow form data into a format compatible with your contact management workflow
• Contact Hype directly to inquire about API access, data export methods, or webhook availability for importing contacts

Webhook reliability standards:

Your webhook endpoint must respond with 200 status codes within 30 seconds. Webflow retries failed webhooks up to 3 times with exponential backoff, then automatically disables webhooks after repeated failures. Handle the same event twice without causing problems using event IDs to prevent duplicate deliveries.

What you can build

Integrating Hype with Webflow through custom code embedding lets creators and small businesses combine professional web presence with audience management capabilities.

• Creator portfolio with direct monetization: Build a portfolio site in Webflow showcasing your creative work, then embed Hype payment links on project pages using Code Embed elements so visitors can tip or subscribe without leaving the site while maintaining full design control over your portfolio layout
• Agency client solution packages: Build client marketing websites in Webflow and embed Hype for lead capture and audience management, letting non-technical clients manage contacts and campaigns independently and reducing client onboarding to a single platform handoff
• Blog with newsletter integration: Build your blog or content site in Webflow with full design control, then embed Hype forms to capture email subscribers and use Hype's email campaigns to send content updates, keeping your audience engaged while managing all content in Webflow CMS