Kajabi

Webflow builds fast, design-controlled marketing sites. Course delivery, recurring membership management, enrollments, and student access live outside Webflow.

Kajabi fills that gap. Connecting Kajabi with Webflow lets you design your public-facing site in Webflow while Kajabi handles courses, checkout, email automation, and member access. Leads captured on a Webflow page flow into Kajabi contacts, and completed purchases can trigger course access grants automatically.

This integration fits course creators and coaches who want design control over their marketing pages without giving up Kajabi's course delivery. Marketing teams and agencies use it to sync form submissions to email lists and build custom-designed landing pages that feed a Kajabi backend.

How to integrate Kajabi with Webflow

What is Kajabi? Kajabi is an all-in-one platform where coaches, educators, creators, and service professionals build, market, sell, and deliver their work. It hosts online courses, coaching programs, communities, memberships, and digital downloads with integrated checkout and email automation. Kajabi has processed over $8 billion in creator earnings.

Teams pair Kajabi with Webflow when they want a custom marketing site connected to a course or membership backend. A typical setup uses Webflow for landing pages and pricing pages, with blog content in Webflow too, then routes leads and purchases to Kajabi for enrollment and delivery. The connection uses Kajabi embeds and links. Automation platforms handle cross-app workflows.

The Kajabi-Webflow integration supports four approaches:

• Kajabi form embeds and checkout links add opt-in forms and buy buttons to your Webflow site without writing code.
• Custom code with Code Embed elements places Kajabi JavaScript snippets on specific pages.
• Automation tools such as Zapier and Make sync form submissions and purchases, with tags handled through workflows.
• The Webflow Data API and Kajabi API let you control Webflow CMS sync and access grants directly, at the cost of server-side development.

Most implementations combine two or more of these methods depending on the complexity of the setup.

Embed Kajabi forms and checkout links

The simplest way to connect Kajabi to Webflow uses Kajabi's own embed snippets and checkout URLs. This method works entirely in browser UIs with copy-paste, no coding required. It fits course creators and marketers who want opt-in forms and buy buttons on a Webflow page. You need a paid Webflow site plan to use custom code fields.

Add a Kajabi opt-in form with Code Embed

Kajabi generates a JavaScript snippet for any Form you build. You paste that snippet into a Webflow Code Embed element to render the form inline or as a pop-up. Kajabi documents this form embed method for external websites.

To add a Kajabi form to a Webflow page:

1. In Kajabi, open Marketing > Forms and select or create a form.
2. Select the Embed tab and copy the JavaScript snippet.
3. In Webflow, open the Add panel and drag a Code Embed element onto the canvas.
4. Paste the snippet into the Code Embed modal and publish.

The Code Embed element accepts custom code up to 50,000 characters. Server-side languages like PHP or Python run outside Code Embed. Forms support both inline and pop-up styles.

Link to a Kajabi checkout page

Kajabi's Popup Checkout is designed for Kajabi-hosted pages only. To sell from a Webflow page, link to a Kajabi checkout page URL rather than embedding a widget. Card entry happens on Kajabi and Stripe-hosted pages, which keeps card fields off your Webflow site.

To add a checkout link:

1. In Kajabi, copy the checkout page link for your offer.
2. In Webflow, add a button or text link and set its URL to that checkout page.

You can point a Kajabi subdomain like courses.yourdomain.com at ssl.kajabi.com with a CNAME record. Keep the root domain on Webflow. Plan your purchase flow around a redirect to Kajabi rather than an embedded checkout widget.

Connect with automation tools

Automation platforms are the primary bridge between Webflow and Kajabi. They sync form submissions and purchases, with tags handled through automations too, without custom middleware. Use this method when you want leads captured in Webflow to become Kajabi contacts, or when completed Webflow orders should grant Kajabi course access. Automation also fills CMS-style workflows between the two platforms.

Build a Zap with Zapier

Zapier offers a dedicated Webflow and Kajabi integration with pre-built templates. Both apps have native Zapier support, so you configure everything in Zapier's visual builder. Webflow connects via OAuth or webhooks, with webhook-backed triggers that fire instantly on paid plans.

Available triggers and actions include:

• Webflow New Form Submission → Kajabi Create Form Submission
• Webflow New Form Submission → Kajabi Grant Access to an Offer
• Webflow New Order or Updated Order → Kajabi Grant Access to an Offer
• Kajabi Tag Added → Webflow Update Item or Update Live Item
• Kajabi New Form Submission → Webflow Create Live Item
• Kajabi Assessment Completed → Webflow Update Live Item

Kajabi triggers on Zapier include Assessment Completed, Cart Purchase, New Purchase, New Form Submission, New Payment, Tag Added, and Tag Removed. Pre-built Zap templates cover the most common flows, so you rarely start from scratch.

Build a scenario with Make

Make supports Webflow through an official app with 40 modules for Webflow workflows. The Kajabi Make app is community-developed and maintained. You chain a Webflow Watch Form Submissions module to a Kajabi Create a Contact module in Make's visual builder.

Kajabi modules available in Make include Add a contact tag, Create a contact, Delete a contact, and Grant offer to a customer. Connecting the Kajabi app requires an API Key and API Secret. Webflow's own docs cover connecting Webflow to Make for form submissions. The same guide covers CMS item creation and ecommerce data.

Build with the Webflow and Kajabi APIs

To control data sync and access grants directly, build against both APIs. This path requires server-side development to receive webhooks and transform payloads before calling each platform's endpoints. It fits developers and agencies building custom member directories or purchase-driven CMS updates. It also fits access automation beyond what pre-built Zaps cover.

The available APIs are:

• The Kajabi Public API handles contacts, offers, forms, and webhooks. Access is included with the Pro Plan or available as a paid add-on for other plans.
• The Webflow Data API handles Webflow CMS collection items and form submissions.
• Webflow webhooks and Kajabi outbound webhooks trigger real-time events between systems.

Kajabi API access uses OAuth 2 client credentials. Obtain your client_id and client_secret from the Kajabi Admin Portal under Settings > Security, then exchange them for an access token. Webflow API v2 uses a site token or OAuth bearer token with the right scope.

Sync a Kajabi purchase to a Webflow CMS item

When a customer buys a Kajabi offer, you can create a matching CMS item in Webflow. This drives member directories or purchase logs. It can also support gated content collections. The flow starts with a Kajabi outbound webhook and ends with a Webflow CMS write. Kajabi outbound webhooks require a Growth or Pro plan.

To implement this sync:

1. Register a Kajabi webhook with POST /v1/webhooks for the purchase event using the view:purchases scope.
2. Receive the webhook payload on your server. It includes customer contact info and transaction details.
3. Create a CMS item with POST /v2/collections/{collection_id}/items. Map payload fields to your collection's fieldData.
4. Publish the item with POST /v2/collections/{collection_id}/items/publish if you created a staged item.

Your fieldData must match the target collection schema, or the request fails. Mirroring products to a CMS collection requires polling GET /v1/products on a schedule.

Create a Kajabi contact from a Webflow form submission

You can also run the sync in reverse. A Webflow form submission webhook triggers a new Kajabi contact, so leads captured on your site land in your Kajabi email list.

To implement this flow:

1. Register a Webflow webhook with POST /v2/sites/{site_id}/webhooks for the form_submission event, with an optional filter for a specific form.
2. Validate the x-webflow-signature header using SHA-256 HMAC.
3. Create a Kajabi contact with POST /v1/contacts using the submitted name and email.
4. Optionally submit a Kajabi form with POST /v1/forms/{id}/submit to opt the contact into email marketing.

Site tokens created after April 14, 2025 use unique secret keys for webhook signing, so store each secret carefully. If you prefer to skip server code, Zapier's Create Form Submission action covers the same outcome.

What can you build with the Kajabi Webflow integration?

Integrating Kajabi with Webflow lets you run a custom-designed marketing site while Kajabi delivers courses and payments without rebuilding your front end inside Kajabi.

• Lead magnet landing pages: Embed a Kajabi opt-in form on a Webflow landing page so visitors who enter their email get enrolled in a free course or email sequence automatically.
• Course catalog with hosted lessons: Design a course catalog in Webflow that links to Kajabi-hosted checkout and lessons. Use custom visuals with Kajabi's learning management.
• Purchase-driven access grants: Use a Zap so a completed Webflow order grants access to a matching Kajabi offer. Course access activates the moment payment clears.
• Member directory from purchase data: Sync Kajabi purchase webhooks to a Webflow CMS collection to build a live member or student directory that updates as new buyers enroll.

If you need more control over content sync or custom access logic, the API integration path covers those cases with full flexibility.