Klaviyo

How to integrate Klaviyo with Webflow

Klaviyo's integration with Webflow enables sophisticated marketing automation through multiple approaches.

While Klaviyo lacks an official Webflow app, you can leverage third-party solutions like ConnectMagic for seamless e-commerce sync, embed forms directly into your pages for lead capture, or build custom integrations using both platforms' APIs for advanced workflows like real-time event tracking and dynamic content personalization.

Use ConnectMagic app

ConnectMagic provides the most comprehensive integration between Webflow and Klaviyo, automating data synchronization without code. Install it from the Webflow Apps panel to unlock these capabilities:

• Real-time e-commerce sync automatically sends orders, cart abandonments, and product views to Klaviyo
• Form submission mapping captures Webflow form data directly into Klaviyo lists with custom field support
• Product catalog synchronization keeps your Klaviyo catalog updated with Webflow inventory changes
• Behavioral event tracking monitors customer actions for targeted automation flows

The app handles authentication, field mapping, and error recovery, making it ideal for non-technical users managing e-commerce stores.

Use Code Embeds and native features

Klaviyo's embed forms and tracking scripts integrate directly with Webflow through HTML components, requiring no additional apps.

Embed signup forms by creating forms in Klaviyo's visual editor, then pasting the generated code into Webflow embed elements. This method supports:

• Pop-ups, inline forms, and fly-outs with customizable triggers
• Multi-step forms for progressive profiling
• GDPR-compliant consent collection with built-in preference management

Install tracking scripts to monitor visitor behavior by adding Klaviyo's JavaScript snippet to your site-wide custom code:

<script async src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=YOUR_PUBLIC_KEY"></script>

This enables "Active on Site" tracking, browse abandonment flows, and behavioral segmentation based on page views.

Connect Webflow forms to Klaviyo without embeds by redirecting submissions to Klaviyo's subscription endpoint. Add this action URL to any Webflow form:

https://manage.kmail-lists.com/ajax/subscriptions/subscribe

Include hidden fields for list ID and custom properties to segment subscribers automatically.

Build with Webflow and Klaviyo APIs

Direct API integration unlocks capabilities beyond standard embeds, enabling custom event tracking, dynamic content updates, and complex automation workflows. This approach suits businesses needing tailored experiences or connecting multiple data sources through Webflow.

Both platforms provide RESTful APIs that, when combined with serverless functions or middleware, create powerful marketing infrastructure. Key capabilities include programmatic profile management, custom event tracking for any user interaction, and real-time data synchronization between platforms.

Create custom behavioral tracking

Build precise tracking for specific user actions beyond standard e-commerce events:

1. Capture custom events using Klaviyo's Events API when users interact with Webflow elements like video players or calculators
2. Send event data via POST /api/events with properties like interaction type, content viewed, and engagement duration
3. Trigger automated flows based on these events — for example, sending educational content after calculator usage

The Events API documentation provides payload structures and authentication requirements for serverless implementations.

Sync Webflow CMS to Klaviyo profiles

Enrich Klaviyo profiles with data from Webflow's CMS collections:

1. Extract CMS data using Webflow's Collections API (GET /collections/{collection_id}/items) to retrieve member profiles, preferences, or custom attributes
2. Update Klaviyo profiles via POST /api/profiles with CMS data mapped to custom properties
3. Schedule regular syncs using cron jobs or webhooks to maintain data freshness

This enables segmentation based on CMS-stored preferences documented in the Profiles API reference.

What you can build

Integrating Klaviyo with Webflow transforms static websites into dynamic marketing engines that respond to customer behavior in real-time.

• Abandoned cart recovery systems: Automatically capture cart data from Webflow e-commerce, trigger personalized email sequences showing exact products left behind, and recover 15-30% of lost revenue through timely reminders with dynamic pricing
• Lead nurture campaigns: Embed multi-step forms that progressively profile visitors, segment them based on interests captured in Webflow, then deliver targeted content sequences that convert browsers into buyers
• Lead scoring and qualification: Automatically score leads based on Webflow form submissions, page visits, and content downloads, then trigger different email sequences for high-value prospects versus casual browsers using Klaviyo's built-in scoring features.
• Content-based automation campaigns: Create targeted email campaigns triggered by specific Webflow blog post views, resource downloads, or landing page visits, delivering relevant follow-up content that matches visitor interests and engagement patterns.