Pipedrive

How to integrate Pipedrive with Webflow

Integrating Pipedrive with Webflow enables automatic lead capture from your website directly into your sales pipeline.

To integrate the two platforms, use automation platforms like Zapier and Make for flexible workflows, use embedded forms for instant setup, or build custom integrations using both platforms' APIs for advanced data synchronization and real-time updates.

Use automation platforms

Automation tools provide the most flexible path to connect Webflow forms with Pipedrive without coding. Zapier offers pre-built templates that create Pipedrive contacts, deals, and activities from Webflow form submissions in minutes.

Key capabilities with Zapier:

• Create contacts automatically when visitors submit any Webflow form
• Add deals to specific pipelines based on form type or hidden fields
• Schedule follow-up activities with due dates for your sales team
• Sync won deals back to Webflow CMS by using Zapier’s Webflow CMS actions (e.g., Create or Update CMS Item) when a Pipedrive deal is marked won

Make (formerly Integromat) provides visual workflow builders for more complex scenarios:

• Multi-step workflows that create organizations before linking contacts
• Conditional routing based on form responses or lead scoring
• Two-way synchronization between Pipedrive records and Webflow CMS collections

Use Pipedrive Web Forms

Pipedrive's Web Forms feature (part of LeadBooster add-on) lets you embed lead capture forms directly into Webflow without any middleware. Create forms in Pipedrive, customize fields and styling, then add them to your site using Webflow's Embed element.

Implementation steps:

1. Create a Web Form in Pipedrive (Leads > Web Forms > New Web Form)
2. Configure submission behavior (create as lead or deal)
3. Copy the embed code or share link
4. Paste into a Webflow Embed element on your page

Advantages of Web Forms:

• Direct data flow from website to CRM without third-party tools
• Automatic field mapping to Pipedrive's data structure
• Built-in thank you messages or redirect options
• GDPR compliance through custom consent fields

Build with Webflow and Pipedrive APIs

Direct Webflow and Pipedrive API integration unlocks capabilities beyond form submissions, enabling real-time data synchronization, custom workflows, and dynamic content generation. This approach requires server-side implementation but offers complete control over data flow and business logic.

Both platforms provide comprehensive REST APIs:

• Webflow's Data API for CMS operations and form webhooks
• Pipedrive's REST API for managing contacts, deals, activities, and custom fields

Automate lead capture with validation

Build intelligent lead routing that goes beyond basic form submission:

1. Set up Webflow webhooks to receive form data at your server endpoint
2. Validate and enrich data before creating Pipedrive records (check for duplicates, normalize phone numbers, parse company domains)
3. Create linked records in the correct order using Pipedrive's API - organizations first, then persons, then deals with proper associations

The Pipedrive Persons endpoint handles contact creation while the Deals endpoint manages opportunities. This approach prevents duplicates and ensures data quality.

Sync Pipedrive data to Webflow CMS

Display dynamic content from your sales pipeline on your website:

1. Configure Pipedrive webhooks for deal updates, new customers, or stage changes
2. Transform webhook payloads to match Webflow CMS schemas
3. Update CMS collections via Webflow's CMS API to publish case studies, testimonials, or customer logos

The Pipedrive Webhooks API sends real-time notifications when CRM data changes, enabling automatic website updates.

Build advanced workflows

Combine both APIs for sophisticated integrations:

1. Lead scoring and routing: Calculate scores based on form responses and route to specific Pipedrive pipelines
2. Personalized content: Show different CTAs or content based on deal stage or customer status
3. Activity automation: Create time-based follow-ups and sync calendar events between platforms

What you can build

Integrating Pipedrive with Webflow opens possibilities for automated sales processes and dynamic, data-driven websites.

• Lead generation machines: Capture form submissions from landing pages, demos, and content downloads directly into Pipedrive with automatic owner assignment and follow-up tasks scheduled based on lead source
• Dynamic case study galleries: Automatically publish customer success stories to your Webflow CMS when deals are marked as won, complete with company logos, project values, and testimonials pulled from Pipedrive
• Partner directories: Maintain up-to-date partner listings by syncing Pipedrive organizations tagged as partners to a Webflow CMS collection, including tier levels, specializations, and contact information
• Event registration systems: Connect webinar or event signups to Pipedrive activities and deals, creating automated nurture sequences and tracking attendance through your sales pipeline