Wiremo

How to integrate Wiremo with Webflow

The easiest way to set up your Wiremo Webflow integration is by installing the Wiremo app from the Webflow Apps marketplace. You can also embed Wiremo widgets manually through Webflow's custom code settings and Code Embed elements if you need widgets on non-product pages like testimonials or landing pages.

Wiremo does not offer a public API for its review platform, so programmatic review fetching or headless review displays are not available through official channels.

Use the Wiremo app

Install the Wiremo app from the Webflow Apps marketplace for the quickest setup. The app handles the connection automatically with no code required.

To set up Wiremo, follow these steps:

1. Install Wiremo from the Webflow Apps marketplace and authorize access to your site
2. Open Webflow and navigate to your Products Template page
3. Insert the Wiremo Rating Widget and Review Widget elements in your desired locations
4. Publish your site — widgets only render on the published site, not in Webflow's preview

All review management, automation, and display settings are configured in the Wiremo dashboard.

The app supports the following features:

• Send post-purchase email campaigns to customers after they buy, with configurable timing and follow-up emails.
• Let customers upload images alongside their feedback for photo reviews.
• Accept, decline, or hold reviews as pending through the Wiremo dashboard.
• Import existing reviews from other platforms using the CSV import tool.
• Reviews from confirmed purchasers display a verified buyer badge.
• JSON-LD structured data generates automatically on pages with the widget installed, making pages eligible for rich star-rating snippets in Google search results (display is not guaranteed by Google).
• Configure review widget layouts in list and masonry grid formats through the dashboard.
• Display rotating customer reviews on any page using the separate review carousel widget.
• 15 languages are supported for international stores.
• Owner, Admin, and User roles let teams collaborate on review moderation with role-based access.

Embed Wiremo widgets manually

Manual embedding gives you control over where Wiremo widgets appear beyond product templates, including testimonials pages, landing pages, or homepage sections. This method uses Webflow's Code Embed element and custom code settings.

The embed code and script URL are unique to your Wiremo account. Copy both from the Install Wiremo section in your Wiremo dashboard. Do not use generic code samples. The script URL and widget code are generated specifically for your account.

Follow these steps to implement:

1. In your Wiremo dashboard, go to Install Wiremo and copy your account-specific widget script
2. In Webflow, go to Site Settings → Custom Code and paste the script into the Footer Code section
3. On the page where you want reviews, add a Code Embed element and paste your widget code from the Wiremo dashboard
4. Configure widget appearance, sorting, and layout from the Wiremo dashboard
5. Publish your site — widgets only execute on the published site, not in Webflow's preview

For product-specific reviews, the widget code includes data- attributes like data-identifier, data-product-url, data-product-title, and data-review-source. On collection template pages, you can bind these attributes to Webflow CMS fields so a single widget template adapts across multiple product pages.

For company-wide reviews on testimonials or about pages, use the company-wide widget code from your Wiremo dashboard. This displays aggregated customer feedback across your entire store.

Verify that all data- attribute values match your Wiremo dashboard configuration before publishing. Misconfigured attributes fail silently.

What you can build with Wiremo-Webflow integration

Integrate Wiremo with Webflow to add automated review collection, photo reviews, and search-eligible schema markup to your e-commerce store.

• Product pages with verified buyer reviews: Add star ratings, photo reviews, and verified buyer badges to product templates using Wiremo's app or manual widget. Reviews display automatically after customers submit feedback through post-purchase email campaigns.
• Homepage review carousel: Place a rotating carousel of top customer reviews on your homepage or landing pages using Wiremo's review carousel widget. Configure which reviews appear and carousel behavior through the Wiremo dashboard.
• Testimonials page with company-wide reviews: Aggregate all customer reviews in a list or grid layout using Wiremo's company-wide review widget. Display formats are configured through the dashboard without code changes.
• Search-eligible product listings: Schema.org review markup is generated automatically on product pages with the widget installed, making pages eligible for rich star-rating snippets in Google search results. Note: Google does not guarantee rich snippet display even with correct structured data.