Legal

Effective date: May 25, 2018

Welcome to the Webflow, Inc., (hereinafter, “Webflow,” “Company,” “us,” “our,” or “we”) EU & Swiss Privacy Policy (the “Policy”).

This Policy governs our information-handling practices as applicable to residents in the European Union (“EU”), European Economic Area (“EEA”), and Switzerland (collectively, the “Data Subjects”) that are visiting our website, www.webflow.com, and the other websites under the webflow.com domain (collectively, the “Sites”), or are customers who use our SaaS product, web design software, tools, and related services (together with the Sites, the “Service”). 

This Policy explains how we collect, use, disclose, and protect Data Subjects’ information as part of the Service in accordance with data-protection laws in the EU, EEA, and Switzerland (collectively the “Data Protection Laws”). Any discussion of your use of the Service in this Policy is meant to include your visits and other interactions with the Sites and Services, whether or not you are a user of Webflow’s SaaS product.

Capitalized terms that are not defined in this Policy have the meaning given them in our Terms of Service or Global Privacy Policy.

By accessing and using the Service, you signify your acceptance to the terms of this Policy. If you do not agree with or you are not comfortable with any aspect of this Policy, our Global Policy or the Terms of Service, you should immediately discontinue access or use of our Services. In the event of a conflict between the Global Privacy Policy and this Policy, this Policy supersedes the Global Privacy Policy.

Hi there

Welcome to Webflow’s EU & Swiss Privacy Policy! In these boxes, you’ll find our plain-English version of the policy. It isn’t legally binding, so please use this it only as an aid.

This version of our Privacy Policy covers how we collect, use, disclose, and protect the data of those in the European Union (EU), European Economic Area (EEA), and Switzerland. It takes precedence over the Global Privacy Policy if there are any conflicts between the two.

As per usual with these sorts of things, your use of Webflow means you agree to these policies and terms. If you don’t agree, you shouldn’t use our service.

1. Our relationship to you

In order for you to understand Webflow’s data protection obligations and your rights to your Personal Information under this Policy, it is important that you identify which relationship(s) you have with Webflow.

  • A “User” is an individual providing personal data to us via our website or other services, products or platforms, such as by signing up for our newsletter or making an account and posting on the Forums. Webflow is in a “data controller” relationship with Users.
  • A “Customer” is a specific type of User that has engaged us to act as an agent (or, as a “Data Processor”) by obtaining our Services. Webflow is in a “data processor” relationship with Customers.
  • Webflow does not have a direct relationship with Customers’ End Users. A “Customer End User” is an individual that provides their Personal Information to our Customers. We do not control the purposes nor the means by which this Personal Information is collected, and we are not in a direct relationship with Customer End Users.

Hereinafter we may refer to Customers and Users collectively as “you.”

Basically...

This is the bit where we define our relationship to you.

If you’ve given us some personal information, such as by subscribing to our newsletter or joining our forum, then you’re a “User” of Webflow and we’re a “Data Controller” of your account information, such as your name and email address.

If you use Webflow, then you’re a “Customer” and Webflow is a “Data Processor” for you.

A “Customer End User” is someone who provides their personal information to our Customers. We have no direct relationship with them. 

Note that these categories are not mutually exclusive — you might be all three!

2. Notice

Webflow provides notice to you through posted privacy policies and may provide additional "just-in-time" disclosures about the data collection, use, and sharing practices of specific Services. The Global Privacy Policy generally describes our privacy practices, while this Policy is specific to Users and Customers located in the EU, EEA, and Switzerland while using our Services. This Policy describes how we process Personal Information from the EU, EEA, and Switzerland in accordance with Privacy Shield and applicable data protection law.

As a data processor, Webflow is not able to provide notice to or obtain consent from Customer End Users. To the extent required by law, Webflow supports Customers’ data-protection compliance efforts, but it is up to the Customer to ensure the appropriate data protection safeguards are in place before processing Personal Information from Customer End Users.

Basically...

We use our privacy policies and other “just-in-time” methods (like cookie notifications and popups) to let you know about how we gather, use, and share data.

Obviously, we can’t do that for the visitors of any websites you create and host on Webflow, so it’s up to you/your clients to make sure you’re informing your website visitors about how you’re handling their data.

3. Collection of Personal Information

As described in the Global Privacy Policy, Webflow collects various types of Personal Information about you while you are using the Services. Information that is anonymized or aggregated is not “Personal Information.”

In general, we collect the following types of Personal Information:

  • Registration data: full name, email address, and optional social media account information (e.g., if logging in through your Google account).
  • Profile data: biographical information, avatar, portfolio of work, skills, and/or freelance availability.
  • Financial data: bank account information, payment card information, transaction history, and/or company billing information.
  • Transaction data: information about the transactions you make on our Services, such as the names of your clients, the projects you complete, when projects are published, and/or timestamps of certain actions.
  • Online identifiers: geolocation/tracking details, browser fingerprint, OS, browser name and version, and/or IP addresses.
  • Interaction data: survey responses, forum or blog posts, authentication data, security questions, public social networking posts, user ID, click-stream data, and other data collected via cookies and similar technologies. Please read our Cookie Policy for more information.

Any information that is disclosed in the forums or our blog becomes public information. This means that your posts are available to the public and may appear in search engines or other publicly available platforms, and may be “crawled” or searched by third parties. Your public posts can also be read, collected, or used by others to send you unsolicited messages. Be careful when posting on public parts of our Services and do not post any information that you are not comfortable sharing publicly.

Basically...

We collect various kinds of personal information while you’re using Webflow, and all of that data is protected by the policies outlined here. Anonymized info is, naturally, not considered personal.

Any info you post or share on our blog or forum becomes public and crawlable by search engines and other bots, because that’s how the internet works.

4. Purposes of processing

Under the Data Protection Laws, we are required to notify you about our purposes of processing your Personal Information, as well as the legal basis for such processing.

Unless otherwise permitted by law, we may process your Personal Information:

  • If you consent to the processing
  • To satisfy our legal obligations
  • If it is necessary to carry out our obligations arising from any contracts we entered with you or to take steps at your request prior to entering into a contract with you
  • In the public interest
  • In your vital interests, or
  • For our legitimate interests, such as to protect our property, rights, or the safety of Webflow, our customers, or others
Purpose of processing
Legal basis

To ensure network and information security.

We process your Personal Information to:

  • Enhance the security of our Services
  • Combat spam or other malware or security risks
  • Monitor and verify identity or service access
  • To comply with applicable security laws and regulations

Without processing your Personal Information, we may not be able to ensure the security of our Services.

Processing is necessary for compliance with a legal obligation.

To enforce Webflow’s terms and agreements.

We have Terms of Service and other policies that define how you can use our Services. To ensure that you and others are using our Services in accordance with such terms and policies, we may process your Personal Information to:

  • Investigate, prevent and mitigate any potentially prohibited or illicit activities
  • Enforce our agreements with third parties, and/or
  • Collect fees based on your use of our Services

We collect information about your account usage and monitor your interactions with our Services. We may use any of your Personal Information collected on our Services for these purposes. The consequences of not processing your Personal Information for such purposes is the termination of your account, as we cannot perform our Services in accordance with our terms.

Processing is necessary for the performance of a contract to which the Data Subject is party or to take steps at the request of the Data Subject prior to entering into a contract.

To provide our Services.

We process your Personal Information to provide the Services. For example, when you want to bill a client for your work, we collect registration, financial, transaction, and interaction data to send the bill to the client and obtain payment. We cannot provide you with Services without such information.

Processing is necessary for the performance of a contract to which the Data Subject is party or to take steps at the request of the Data Subject prior to entering into a contract.

To provide Service communications.

We may reach out to you to send you administrative or account-related information to keep you in the loop about our Services, alert you of relevant security issues or updates, or provide other transaction-related information to you. While we generally use your registration data for this purpose, we may send personalized Service communications to you based on other Personal Information, such as interaction, payment, or transaction data. Without such communication, you may miss out on important developments relating to your account that may affect how you can use our Services.

Processing is necessary for the performance of a contract to which the Data Subject is party or to take steps at the request of the Data Subject prior to entering into a contract.

To ensure quality control.

We process your Personal Information for quality control and staff training to make sure we continue to provide you with accurate information. Without our quality-control measures, you may experience issues while using the Services. For example, you may not be able to bill clients accurately or in a timely fashion, or you may encounter interruptions on our Services.

Processing is necessary for the performance of a contract to which the Data Subject is party or to take steps at the request of the Data Subject prior to entering into a contract.

To provide customer service.

When you contact our customer service channel, we process your Personal Information to respond to your questions, disputes, feedback, or issues with our Services. We may process your Personal Information in response to another customer’s request, as relevant. Without processing your Personal Information for such purposes, we cannot respond to your requests.

Processing is necessary for the performance of a contract to which the Data Subject is party or to take steps at the request of the Data Subject prior to entering into a contract.

To enhance your experience on our Services.

We process your Personal Information to provide a personalized experience on our Services and to implement your feedback or the preferences you request. For example, you may share parts of your social media account information with us for authentication. Without such processing of your Personal Information, we may not be able to ensure your continued enjoyment of part or all our Services.

Processing is necessary for the purposes of the legitimate interests pursued by Webflow.

For research and development purposes.

We process your Personal Information to better understand you and the way you use and interact with our Services. For example, interaction data can provide helpful insights that assist us with measuring, customizing, or improving current Services. In addition, such information can help us develop new Services for your enjoyment. Without such processing, we cannot ensure your continued enjoyment of our Services.

Processing is necessary for the purposes of the legitimate interests pursued by Webflow.

To facilitate acquisitions, mergers, or other business transactions.

We may process any of your Personal Information as is necessary in the context of acquisitions, mergers, or other business transactions. We will try to notify you in advance if we intend to process your Personal Information for this purpose. You will have the option of terminating your account if you do not wish to have your Personal Information processed for such purposes.

Processing is necessary for the purposes of the legitimate interests pursued by Webflow.

To engage in marketing activities.

We may send you marketing communications from time to time. Such marketing communications may contain information about our events, partner events, or promotional offers. We may use your interaction and/or transaction data to provide you with targeted marketing communications. You can opt out of our marketing communications at any time and free of charge.

Processing is based Processing is necessary for the purposes of the legitimate interests pursued by Webflow.

We will only use your Personal Information for the purposes above or for compatible purposes.

If we wish to share your Personal Information with third parties that are not described in this Policy or the Global Privacy Policy, we may request your permission as required by Data Protection Law. You may opt out of having your Personal Information shared with third parties, or from allowing us to use your Personal Information for any purpose that is incompatible with the purposes for which we originally collected it or subsequently obtained your authorization. However, if you limit the way we use your Personal Information, certain features or Services may not be available to you.

Basically...

We have to let you know why we’re processing your personal info, and the legal basis for doing so. We may process your info:

  • With your consent
  • To satisfy legal obligations
  • If we need to, to fulfill a contract with you, or to enter into a contract with you
  • In the public interest
  • In your vital interests
  • Based on our legitimate interests

If we want to share your info with third parties not listed here or in our Global Privacy Policy, we’ll ask your permission when required by law. You may opt out of such sharing, but it’s possible that will limit your use of Webflow.

5. Third party sources of information

We only collect Personal Information about you from third parties that you voluntarily choose to connect with our Services. For example, you can share Personal Information with us when you access our Site or Service through a third-party connection, or when you log in or connect an application to Webflow. We process this information for the purposes of performance of our contracts with you. For more information, please see Section 2(c) of the Global Privacy Policy.

Basically...

We only collect your personal information from third parties that you choose to connect with Webflow, such as Google, if you choose to sign in with Google.

6. Third party recipients

Webflow conducts the majority of data processing activities required to provide you with the Services. However, we do engage third-party service providers to assist with supporting our Services, including vendors in the following areas:

  • Credit card or payment processors
  • Cloud storage providers
  • Customer support tools
  • Product development tools
  • IT and security service providers, and
  • Marketing or analytics tools

Each service provider is vetted and bound by contractual obligations that are equivalent to the provision of this Policy or more stringent. See the “Accountability for Onward Transfers” section below for more information about our agreements with third parties.

Basically...

We handle most of the data processing required for you to use Webflow ourselves, but we do use a few third-party services to handle things like payments, file storage, and analytics. All those services abide by policies like ours. More on that in the “Accountability for onward transfers” section below.

7. Retention

We are committed to keeping your Personal Information secure on our Services. We limit our storage of your Personal Information to the amount of time necessary to fulfil the purposes for which we collected the Personal Information, including for the purposes of satisfying any legal, accounting, or reporting obligations, or to resolve disputes. Although retention laws and requirements vary by jurisdiction, we have some standard retention periods for parts of your Personal Information which are described below:  

  • Contact information collected for marketing purposes, such as your name and email address, is retained on an ongoing basis until you unsubscribe from our marketing communications. Thereafter we will add your contact information to our suppression list indefinitely to respect your unsubscribe request.
  • Browser interaction data, such as cookies and trackers, is kept for a period of up to one year from expiry of the cookie or date of collection.
  • Product analytics data is kept for up to 5 years, and automatically deleted on an ongoing basis.

If you have questions about retention periods that apply to any other data, please contact us at privacy@webflow.com.

Basically...

We’re dedicated to keeping your personal info safe. That’s why we only store your data as long as it’s necessary to fulfill the purpose it was collected for. This varies by data type and jurisdiction, but two of the most important are:

  • Your marketing contact info: which we keep for as long as you use the platform, or until you ask us to remove it
  • Your interaction data: which we keep no longer than a year from the date of collection, or from the cookie’s expiration date
  • Product usage data: which we keep for up to 5 years

‘Cause nobody likes a stale cookie.

8. International transfers

Webflow uses approved data transfer mechanisms to transfer your Personal Information in and out of the United States and other jurisdictions. We rely on European Commission–approved Standard Contractual Clauses as a legal mechanism for any data transfers from the U.S. to a country outside the EU, EEA, or Switzerland to the extent that any such transfers occur.

In relation to transfers of Personal Information to the U.S., Webflow participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework (hereinafter, the “Framework” or “Privacy Shield”) as set forth by the U.S. Department of Commerce regarding the collection, use, disclosure, and retention of Personal Information transferred from the EU, EEA, and Switzerland to the United States. Webflow has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

This EU & Swiss Privacy Policy and the Webflow Global Privacy Policy describe Webflow’s privacy practices. In the event there is a conflict between the terms in the Global Privacy Policy and this Policy, this Policy shall govern for any conflicts related to EU, EEA, or Swiss data subjects. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.

Basically...

We use approved data transfer mechanisms to transfer your personal data between jurisdictions, and adhere to the Privacy Shield Principles.

9. Accountability for onward transfer

Webflow complies with the Privacy Shield Principles and the Data Protection Laws for all onward transfers of Personal Information from the EU, EEA, and Switzerland, including the onward transfer liability provisions. Webflow contractually obligates third-party agents or service providers to provide the same level of protection as required by the Privacy Shield Framework and under the Data Protection Laws. In addition, we limit and specify the purpose(s) for processing your Personal Information consistent with any notice provided to you and your consent.

Upon request by the United States Department of Commerce, Webflow will provide a summary or representative copy of the relevant privacy provisions of its agreement with a third-party agent.

In certain situations, Webflow may be required to disclose your Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, to comply with a judicial proceeding or court order, or as otherwise required by law.

Basically...

We follow Privacy Shield principles and the data protection laws when it comes to transferring your personal information to the United States, and require that third parties we work with do so as well.

11. Direct marketing

Direct marketing includes any communications to you that are only based on advertising or promoting products and services. Transactional communications about your account or our Services are not considered “direct marketing” communications.

We will only contact Customers by electronic means (including email) based on our legitimate interests or the Customer’s consent. When we rely on legitimate interest, we will only send you information about our Services that are similar to those which were the subject of a previous sale or negotiations of a sale to you.

If you do not want us to use your Personal Information in this way, or to pass your Personal Information on to third parties for marketing purposes, please go to the email settings for your account to opt out, click an unsubscribe link in your emails, or contact us at privacy@webflow.com. You can object to direct marketing at any time and free of charge.

Basically...

Any communications that promote our product and/or services are considered “direct marketing.” If you’re a customer of ours, we’ll only send you direct marketing that’s related to your use of Webflow, unless you consent to receive other types of communications. If you’re not a customer, we will only send you marketing communications you consent to. You can always unsubscribe from your account email settings or by clicking the unsubscribe link in our emails.

12. Your rights

You have the rights to your Personal Information that are described below. You can exercise your rights by contacting us at privacy@webflow.com so that we may consider your request under applicable law. When we receive an individual rights request via email, we may take steps to verify your identity before complying with the request to protect your privacy and security.

  • Right to withdraw consent. When we rely on your consent for processing of your Personal Information, you have the right to withdraw your consent at any time. However, the withdrawal of your consent will not affect the lawfulness of Webflow’s processing based on consent before your withdrawal.
  • Right of access to and rectification of your Personal Information. You have a right to request a copy of your Personal Information stored with Webflow. We will provide a copy to you without undue delay subject to some fee associated with gathering of the information (as permitted by law). We may limit or deny your request if providing you with a copy could adversely affects the rights and freedoms of others. You may also request us to correct or update any inaccurate Personal Information stored by us.
  • Right to erasure (or, “The right to be forgotten”). You have the right to request erasure of your Personal Information that: (a) is no longer necessary in relation to the purposes for which it was collected or otherwise processed; (b) was collected in relation to processing that you previously consented to, but no longer consent to; or (c) was collected in relation to processing activities to which you object, and there are no overriding legitimate grounds for our processing. Your right to erasure is subject to limitations by relevant Data Protection Laws.
  • Right to data portability. If we process your Personal Information based on a contract with you or based on your consent, or the processing is carried out by automated means, you may request to receive your Personal Information in a structured, commonly used, and machine-readable format, and to have us transfer your Personal Information directly to another data controller, where technically feasible, unless exercise of this right adversely affects the rights and freedoms of others.
  • Right to restriction of processing. You have the right to restrict our processing of your Personal Information where one of the following applies:
  1. You contest the accuracy of your Personal Information that we processed. In such instances, we will restrict processing during the period necessary for us to verify the accuracy of your Personal Information.
  2. The processing is unlawful and you oppose the erasure of your Personal Information and request the restriction of its use instead.
  3. We no longer need your Personal Information for the purposes of the processing, but it is required by you to establish, exercise, or defend legal claims.
  4. You have objected to processing, pending the verification of whether the legitimate grounds of Webflow’s processing override your rights.

    Restricted Personal Information shall only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest. We will inform you if the restriction is lifted.
  • Notification of erasure, rectification, and restriction. We will communicate any rectification or erasure of your Personal Information or restriction of processing to each recipient to whom your Personal Information has been disclosed, unless this proves impossible or involves disproportionate effort. We will inform you about those recipients if you request this information. If we have made your Personal Information public and we are required to erase the Personal Information, we will, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other parties that are processing your Personal Information that you have requested the erasure of any links to, or copy or replication of your Personal Information.
  • Right to object to processing. Where the processing of your Personal Information is based on consent, contract, or legitimate interests, you may restrict or object, at any time, to the processing of your Personal Information as permitted by applicable law. We can continue to process your Personal Information if it is necessary for the defense of legal claims, or for any other exceptions permitted by applicable law.
  • Automated individual decision-making, including profiling. You have the right not to be subject to a decision based solely on automated processing of your Personal Information, including profiling, which produces legal or similarly significant effects on you. There may be exceptions or limitations to this right as defined under relevant Data Protection Laws.

Basically...

When it comes to your personal information, you have the right to:

  • Withdraw consent
  • Access and correction
  • Be forgotten
  • Enjoy data portability
  • Restrict processing
  • Have us notify relevant third parties of erasure, rectification, and restriction
  • Object to processing
  • Opt out of automated individual decision-making, including profiling

You also have the right to have us notify relevant third parties of any changes (including deletions) and/or restrictions.

Each of these rights has conditions, which are outlined in the legally binding portion.

13. Limitations to your rights

Your rights to your Personal Information are not without limits. Access may be denied when:

  • Denial of access is required or authorized by law
  • Granting access would have a negative impact on other's privacy
  • Doing so protects our rights and properties, or
  • Where the request is frivolous or vexatious

Basically...

Your rights to your personal information aren’t unlimited, and may be denied under the listed conditions.

14. Recourse, enforcement, & liability

We will investigate and work expeditiously to resolve any complaints or disputes in accordance with this Policy and the Privacy Shield Framework. If you have an inquiry or complaint regarding our privacy policies or practices, please contact us first at privacy@webflow.com.

If you have an unresolved complaint or dispute arising under the requirements of the Privacy Shield Framework, we agree to refer your complaint under the Framework to an independent dispute resolution mechanism free of charge. Our independent dispute resolution mechanism is JAMS. For more information and to file a complaint, visit the JAMS website. We are also subject to the investigatory and enforcement powers of the Federal Trade Commission with respect to the Framework.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

You have also a right to lodge a complaint with a competent supervisory authority situated in a Member State of your habitual residence, place of work, or place of alleged infringement.

Basically...

If you have any questions or complaints related to this policy, you can email us at privacy@webflow.com. If we’re not able to resolve the situation with you, we may refer you to JAMS. If those methods don’t work, you may contact the Federal Trade Commission, seek binding arbitration before a Privacy Shield Panel, or file a complaint with a supervisory authority in a relevant member state.

15. Children's data

We recognize that some Data Protection Laws vary based on the age of consent. Depending on the jurisdiction, the age of consent can be between 13 to 16 years old. We do not knowingly request to collect Personal Information from any Data Subject under the age of consent as defined by the jurisdiction in which the Data Subject resides. If we are aware of or suspect that a Data Subject is under the age of consent, we will require the Data Subject to terminate their account. We will also take steps to delete the information as soon as possible. Please notify us if you know of any individuals under the age of consent using our Services.

Basically...

Some data protection laws vary according to age of consent, which can range from 13 to 16 years of age. We would never knowingly collect personal data from someone under their local age of consent. If you learn of anyone under the age of consent sharing their personal info with us, please let us know and we’ll act accordingly.

16. Changes to this Policy

We may change this Policy at any time and the changes will apply to any Personal Information we already hold and to any new Personal Information collected after the change occurs. If we make any material changes to this Policy, we will endeavor to notify you by email or by posting a prominent notice on the Services prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of our Services after the effective date of this Policy constitutes an acceptance of the amended terms. You may refer to the “Last Updated” date of this Policy to determine if the Policy has changed since the date of your last visit.

Basically...

We may change this policy anytime, but we’ll let you know if we make any significant changes. Your continued use of Webflow equals acceptance of these terms and policies, so be sure to check them from time to time.

17. Contact us

If you have any questions regarding this Policy or about the privacy practices of Webflow, please contact us by email at privacy@webflow.com, or at:

Webflow, Inc.
398 11th Street, 2nd Floor
San Francisco, CA 94103

Basically...

We’re always happy to answer your questions, so if you have any, let us know!