What is the WXP? Manage

How to manage your site content for scale

What is the WXP? Manage
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About this ebook

Empower teams to deliver faster, personalized, and scalable content through a visual-first CMS built for today’s digital demands.

As performance marketing ROI declines and AI reshapes how content is discovered, your website becomes your most strategic owned channel. But traditional CMS platforms make scaling content slow, fragmented, and resource-heavy — especially across global teams.

With Webflow’s Website Experience Platform (WXP), marketing, design, and development teams can manage and personalize content collaboratively and efficiently, with:

  • Visual-first CMS that empowers non-technical users to publish faster
  • Composability via native integrations, MACH-certified APIs, and vetted Apps
  • Localization and SEO built-in to help content perform across global markets
  • AI-assisted publishing for speed and scalability
  • Secure, enterprise-grade hosting and staging for faster, safer launches

Unlock content management that scales with your brand — not against it.

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Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.

Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.

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Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.

Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.