Customize your locales
Design, build, and customize localized sites directly in Webflow — visually, without writing code.
Design and build localized sites, visually
Build with localized content directly in Webflow. As you add locales, you can easily switch between them and preview how each site looks for each before publishing.
Localize static pages and CMS items
As you switch between locales, you can customize static pages and CMS content directly.
Localize images and alt text
Customize images and update alt text across locales to ensure more accessible localized experiences.
Control element visibility
Show or hide certain elements across locales to deliver the most relevant site experience based on the visitor’s region.
Customize styles
Adjust typography and styles per-locale to accommodate for different length headlines, fonts, and more as each region or language requires.
“Localization allows us to ship localized sites 4X faster, save on dev costs, and create custom experiences that will significantly boost engagement in our target markets.”
LeGrand Woolley
Marketing Operations, Moloco
Translate your way
Translate the text on your site natively, or connect to a third-party translation tool of your choice.
Machine-powered and manual translation
Streamline your first pass at total site or individual element localization with machine-powered translation — then go manual for more granular control.
Partner Apps and flexible APIs
Leverage direct integrations with translation management systems through our vetted Webflow Apps, or use our flexible APIs to connect a TMS of your choice.
“Localization is an absolute game changer. We were able to expand an enterprise client’s global footprint by localizing 40 mission-critical webpages in the blink of an eye.”
Jason Tinnin
Founder, FlowPros
Drive global traffic
Maximize organic traffic in your target locales with Webflow’s fully localized, best-in-class native SEO.
Localized URLs and subdirectories
Customize your locale slug and maintain domain authority by serving your localized pages in a subdirectory (like .com/es/).
Localized metadata
Easily translate meta titles and descriptions across pages for each supported locale you add.
Localized sitemap
Ensure search engines understand how your localized pages are related to one another with an auto-generated sitemap that includes hreflang tags.
Site visitor routing
Let visitors choose their preferred language with a fully customizable locale selector element — or leverage automatic routing.
“Localization has already drastically improved our workflows — and we’re so excited to see the SEO benefits across regions.”
Laura Barker
Senior Creative Manager, Sojern
Try Localization for free
Take Localization functionality for a spin to customize your site for visitors worldwide. Pay only when you’re ready to publish.
Explore resources
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