Hamilton Jones

Hamilton Jones is the Head of Strategy (Transformation & AI) @Deepend and is a strategy leader at the intersection of customer experience, digital technology, and AI. As Head of Strategy at Deepend, he helps organizations make smarter decisions about when to fix, replace, or reimagine their customer-facing platforms. His work spans digital transformation, experience design, AI readiness, and value measurement, with a focus on outcomes over novelty. Hamilton is known for translating complex systems into clear, practical frameworks that executives can act on. He writes and speaks on the future of interface design, the rise of human–machine experiences, and how organizations stay visible, credible, and useful in an AI-shaped world.