We’re excited to introduce a new AI-powered workflow in Webflow Optimize to help you go from idea to live test faster and with less friction.

Now, when setting up an optimization, you can choose “AI-powered suggestions” to unlock high-impact experiment suggestions grounded on proven CRO strategies. From there, Webflow’s AI Assistant guides you through a seamless setup, helping you identify what’s worth testing and turn it into a live experiment in just a few clicks.

What’s new:

• AI-generated test ideas: get tailored suggestions like value-driven headlines, low-pressure CTAs, and personalized copy using “you/your”
  
  
• Editable recommendations: select, refine, or regenerate suggestions to match your brand and goals
  
  
• Automatic variation creation: Webflow generates page variations based on the options you choose
  
  
• Streamlined workflow: go from idea to live test in just a few clicks, without leaving your build environment
  
  

This update puts AI to work inside your optimization workflow, helping you launch smarter, on-brand experiments without starting from scratch.

The AI Assistant to suggest optimizations is now available to all Webflow Optimize customers. Try it out today or learn more about Webflow Optimize here.

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