We’ve said it before, and we’ll say it again: content is king. And as more and more designers adopt a content-first approach, it’s crucial to keep in mind that designing the right typographic system for your website becomes even more important.
Typography is the style, arrangement, and appearance of text. So it’s not just the font you use, but also the size of the text, length of content, and style (like color, italics, etc).
This means that we designers should not only understand the ins and outs of typography, but also take advantage of the many typographic tools available.
Here are a few of my favorites you’re sure to love.
You can teach yourself about type in all kinds of ways, but Typekit Practice has always been one of my favorites.
I’m a big fan of Typekit (especially since it’s so easy to use your Typekit fonts in Webflow) and the lessons they provide here are just as effective as they are easy to get through. It’s my go-to for both education and practice, since you can try your hand at many of their lessons on CodePen.
Have you ever been on a site and wondered, “Wow, what font is this?!” While you can dig through Chrome Dev Tools (by right clicking and picking Inspect Element) to find out, there’s a much easier way.
The FontFace Ninja Chrome lets you identify the font family, weight, and even the font size used anywhere on a site — all by just hovering over it.
The Hoefler&Co. font foundry boasts some of my favorite fonts on the web. Their Discover.typography site offers a great place for discovering new fonts (and layout ideas) via beautiful typesetting experiments.
Picking the perfect font for your next project can be a huge challenge. It takes a lot of thought and, often, a bit of trial and error. Wordmark.it can speed this process up by letting you preview text you input, set in every font on your machine, side by side.
While there are exceptions, most websites feature at least two fonts: one for headings and callouts, and another for body text. Picking the right pairing is super important, since they need to complement each other to create a good reading experience. Font Flame is a Tinder-like tool that lets you match fonts with ease and see them together before trying them out.
Once you’ve nailed your font pairing, it’s time to start considering your hierarchy — the size relationships between different heading levels and body text. A well-considered hierarchy helps people understands the relationships between different types of content on your site, greatly improving the reading experience.
Over hundreds of years, typographers have developed a range of ratios between type sizes, many based on music. Calculating how these ratios play out across your headings can take a bit of math — or you can just use Tim Brown’s amazing Modular Scale, which automatically generates a classical type hierarchy from your base font size (body text) and a scale.
There are so many amazing typography tools out there, we know we’re leaving out a ton. So let us know what tools you use on Twitter!
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