In this ebook, you’ll discover:

• Essential visual design principles for web designers
• The basics of color theory and how to use it for everything from branding to conversion optimization
• Web typography from font selection, to pairing, to what the hell an em is
• How element spacing works in creating beautiful, effective website layouts
• UI design essentials grounded in the study of human-computer interaction
• Designing for mobile so your sites look and work as well on phones as they do on desktops
• How to design interactions effectively to engage your audience without overwhelming them
• Building high-performing websites so your sites load faster and convert more visitors
• How to design landing pages that convert so you can make the most of your product and content marketing
• Why your design process should start with content since design without content is just decoration
• Why prototypes work better than mockups for clients, stakeholders, and you
• The essential pre-launch checklist for your website so you can publish with confidence