Agent skills: What, why, and Webflow

As GenAI continues to gain traction at a staggering pace, the amount of tools, techniques, and usage patterns surrounding this technology continues to expand. Agent Skills are one of the most recent innovations helping developers and non-developers accomplish multi-step complex AI workflows. In this post, I'll give you a quick introduction to Agent Skills, and then cover how Webflow is embracing them to help our developers. Let's get started!

What's a skill?

At the simplest level, you can think of a skill as a very big, very detailed prompt that you don't have to write yourself. That by itself would be useful, but because of how skills are set up in your environment and the metadata associated with them, the AI tool can discover and use these prompts automatically. Skills can also be explicitly run via "slash commands" to directly execute their logic.

Skills also pair well with MCP tooling because the skill can directly require calling particular MCP tools to solve particular requests.

Why bother?

Put together, a good set of skills are like cheat codes; it lets you do a lot more with less effort. It can take a simple request like, "help me improve the content on my blog" to an incredibly complex and detailed plan including aspects of content optimization and strategy that may never have even occurred to you.

And since skills can tie into MCP tools, these prompts can automatically be routed to the proper tools and executed on behalf of the skill, again driven by a simpler initial prompt. One simple question can lead to a deep discussion where the AI model — guided by the skills — knows what follow-up questions to ask, knows what tasks to perform, and provides direction on how to summarize the results when done.

Webflow skills

The Webflow developer team is currently shipping skills for Claude, Visual Studio Code, Cursor, and more. These skills capture best practices for using the Webflow MCP server effectively and for calling tools in the right order. While our available skills are going to be in a constant state of change as we improve and add what's available, currently the features lie within three main areas:

• Content management
• Site health & optimization
• Publishing & code

Here's a few examples of the skills available:

CMS collection setup and best practices

When working with your CMS in Webflow, it's important to carefully consider the structure of your CMS collection. You need to think about the people editing content, the pages displaying them, and the relationships it may have with other CMS collections. The CMS collection setup and CMS best practices skills can help greatly with this.

You could start off with prompts like:

Set up a cats collection with genders, breeds, ages, and medical conditions.

Or

I'm building a site for pet adoption. How should I structure the CMS?

Firing off these skills will walk you through multiple phases of CMS creation, including introspecting your site and prompting you for information about the collection you want to create. The best practices skill can help with examining existing CMS collections and providing feedback. Together, these skills act like having a personal Webflow expert on call for guidance.

Asset audits and improvements

Another incredibly useful set can help with assets. As you know, a site can contain a huge amount of content, especially with multiple authors generating rich content for a blog or other news source. The asset audit skill can collect, analyze, and provide support for assets in terms of organization and correcting important issues like the lack of alt text.

Again, this can all be done via your AI agent without having to actually go into the Webflow Designer or write code using our APIs!

What's next?

Skills are a pretty big deal when it comes to working with complex systems like Webflow. They take tasks that used to require a lot of planning, API documentation reading, and careful execution, and turn them into simple conversations.

Want to give it a shot? Head over to the Webflow MCP server setup guide and get everything configured in your Claude environment. Once you're up and running, start with something simple — maybe ask about organizing your CMS collections or auditing your site's assets. You'll be surprised how much the skills can handle.

As a last note, we're iterating on these skills rapidly. Check our Changelog for the latest updates.