We're turning ideas into production-grade apps, instantly
Every creative idea deserves to exist. But for too long, building anything real on the web meant fighting through friction, code, and complexity. That changes today.
App Gen is Webflow’s boldest leap yet, expanding the platform beyond websites into web experiences. It’s app creation powered by AI, right inside Webflow. No handoffs. No context switching. Just creation.
This new capability makes it possible to go from prompt to production, building full-stack applications grounded in a site’s design system and powered by Webflow’s enterprise-grade infrastructure, all within a single web experience platform.
More than a vibe
Earlier this year, we launched Webflow Cloud to give teams a secure, scalable, and performant foundation for hosting web apps. App Gen builds on Webflow Cloud by, turning that foundation into a launch pad for full-stack creation.
Most vibe coding solutions generate something that looks good on the surface. Webflow builds on what makes your brand real — your design system, your content, and your site structure. That foundation is what makes App Gen different. Every app created in Webflow is automatically on brand, built for scale, and hosted on Webflow's world class, enterprise-grade infrastructure.
At the core of this is what we call your brand’s operating system, the connected system that ties together every part of your site, from design variables and components to CMS content and hosting infrastructure. By tapping into it, Webflow AI can generate experiences that don’t just look consistent but operate reliably on production-grade infrastructure from day one. Other tools start from scratch. Webflow starts from your system.
App Gen turns your ideas, and your data, into living, interactive experiences. Here are just a few ways teams are already using App Gen to bring new kinds of experiences to life.
- An event calendar that displays upcoming events directly from your CMS.
- A pricing calculator that adjusts estimates in real time based on CMS data.
- A job board that syncs open roles from your content collections.
- A location finder that gives users an interactive map view of your CMS collection.
Every app generated with AI in Webflow builds on that foundation:
- Design-aware by default: AI automatically applies your site’s typography, colors, and layout variables for cohesive visual expression.
- Component-driven: App Gen can reuse existing Webflow components to ensure brand consistency and flexible refinement.
- CMS-connected: App Gen can leverage your structured content to build dynamic, data-driven interfaces that stay in sync across your site.
- Production-grade: When ready, apps can be deployed to Webflow Cloud, providing secure, scalable hosting that’s built for enterprise performance.
Note: If you’re new to Webflow, you can fast-track creation of your site and its underlying design system with Webflow’s AI site builder.
You can see this difference in action in our launch video.
What’s next: The future of code generation in Webflow
This is just the start. Our product teams are actively working to ship new enhancements to enable App Gen to handle authentication, databases, 3rd-party integrations, and complex logic — the kind of power that used to take entire teams to build and orchestrate.
Next, we’ll introduce Component Gen as a new way to generate custom components with AI, giving teams even more flexibility to extend what’s possible in Webflow — whether in conversation or in code.
Together, App Gen and Component Gen unite AI, design, and infrastructure into one creative system. Learn more at webflow.com/feature/code-gen.
Start building today!
App Gen is now in public beta and available on all site plans. While in beta, this functionality is free for everyone to use. Pricing and availability may change when we transition out of beta.
Note: Apps deployed to production follow Webflow Cloud pricing.
Check out our updates post for more information, and start building with App Gen today!
