Contact us page design: Best practices and 14 inspiring examples

A lot of effort goes into designing a user experience (UX) that reliably brings website visitors to the contact us page. To get your clients’ prospects over the finish line, this crucial page must also be carefully designed, with every element focused on encouraging visitors to reach out.

In this article, we’ll discuss the elements and best practices that make contact pages effective. We’ll also provide 14 examples of contact pages built by top designers to inspire your own projects.

What are key elements of a contact us page?

Let’s start with the basics — here are five elements every successful contact us page should include:

• Contact form. Contact forms help visitors get in touch faster, especially when they are short and clearly explained. In most cases, the contact form should be placed at or near the top of the page for maximum visibility.
• Contact information. Even if you’re using a form, you should provide a separate list of contact details, such as phone numbers and email addresses, for visitors who prefer to reach out via other channels.
• Social media links. Include links to the client’s social media channels so prospects who aren’t ready to commit have a place to learn more and stay engaged.
• Clear call to action (CTA). Many visitors who land on the contact page still need a nudge, so make sure there’s a prominent, specific CTA inviting them to take the next step.
• Response time estimate. Set clear expectations by giving visitors a reasonable estimate for when they can expect a response.

What are best practices for an effective contact us page?

The above elements are a good start, but how you design the page itself matters just as much as the features you include. Here are several best practices for creating your contact page.

Make the contact page accessible

Each contact page must be highly visible, so finding it shouldn’t be a barrier that frustrates visitors. This page should be featured in the navigation menu, and you may want to use a sticky menu so the contact option is always visible.

After that, place CTA buttons throughout the website’s design to guide readers to the contact page at key interaction points. For example, you might place “contact us” CTAs at the end of FAQs and on pricing pages.

Use clear text for your CTA links

Keep design elements that point visitors toward the contact page short and clear. “Contact us” works well; you might also try “Contact sales” or “Get in touch.”

You can be more specific, too — “Schedule a demo” works well on service websites, while “Contact support” may be appropriate on contact pages mostly meant for existing customers. What’s important is that visitors can read the text at a glance and know exactly where it will take them.

Provide a physical address and map

If the business has one, you can include a physical address to convey credibility to website visitors. Even if most people will never visit that location, an address and a map widget show people that they’re dealing with a legitimate company.

Plus, these elements can improve local search engine optimization by helping search bots show the contact page in relevant “near me” results.

Answer common questions proactively

A contact page can do more than encourage people to reach out — if you add an FAQ, it can also answer common questions, providing quick answers and cutting down on repetitive inquiries.

You can also proactively answer concerns that might prevent visitors from filling out a contact form, such as:

• What’s the estimated response time?
• What level of commitment am I making?
• What’s the email address I should expect messages from?
• Which documents should I submit along with my message?

Optimize the contact page for mobile devices

Finally, be sure to test your contact us page design on mobile devices, so you know it remains readable and usable on smaller screens. You’ll also need to test the contact form on various devices and in multiple resolutions.

After all, if visitors have to switch over to a desktop to understand or use the contact page, you’re more likely to lose them. Fortunately, you can tackle this step efficiently with a responsive website builder like Webflow.

What are the benefits of crafting a quality contact page?

Before you start designing, it’s important to know what a well-built contact page can do:

• Streamline communication. By providing details such as phone numbers and email addresses, the contact page offers a low-effort way to reach out and encourages visitors to connect via their preferred channels.
• Improve trust and credibility. A contact page with accessible, accurate information conveys transparency and reassures prospects that the business is legitimate.
• Enhance the UX. The best contact pages play a pivotal role in the overall UX by establishing an end goal for important CTAs.
• Increase conversions. With the right design and content, a contact page can significantly improve conversion rates by smoothing the path from interest to commitment.

14 contact us page examples for inspiration

These 14 contact us page designs illustrate how to put the elements and best practices we’ve discussed into action. Each offers lessons you can apply to your projects.

1. Public Eye

The contact page for Public Eye offers a bit of humor alongside a clear, well-organized form. Visitors are also invited to skip the form and send emails if they prefer, which provides multiple options. 

As for the form, it does a good job of focusing on critical information, with specific fields that matter to the business, such as “Budget Range” and “Ideal Launch Date.” These details help the company triage requests as they come in and respond with more accurate solutions.

2. Make Build

Make Build pared their contact form down to three fields and one three-option selection under “How Can We Help?” This makes the form less intimidating, though it also means the business has to rely on each sender’s ability to state important factors clearly in their message. In addition, the contact form is integrated at the bottom of the homepage and linked to in the sticky navigation menu at the top of every page. This provides an ever-present contact option, so the next step in the company’s conversion funnel is always accessible.

3. Pocus

Unlike many examples on this list, Pocus doesn't include a freeform “Message” field; instead, it opts for four drop-down menus and an email field. This makes the form much faster to fill out, reducing friction that might otherwise cause visitors to leave. 

This page also differs depending on which CTA a user follows. If you select “Book a Demo,” for example, you’ll get a checkbox to indicate that you’re interested in a free trial, while the version of the page that “Request Trial” leads to omits that element. This context-sensitive approach tells visitors the business is aware of their experiences so far and interested in their specific needs.

4. Float

Float has two contact us pages. The first is as lightweight as possible, with just three fields for the visitor’s name, email, and message, and you’ll find it by selecting “Contact Us” in the site’s footer. Then there’s a separate page specifically for reaching out to the business’s sales department. There are more links to that page, which is designed for contacting the support team and promises responses from real people in under 30 minutes. This information lets people know what to expect and assures them that the company values their communication and time.

5. Deduxer

Deduxer built their contact form in Webflow, and it’s designed to match the website’s branding and tone, so it feels cohesive with the other pages. You’ll find the contact page by clicking a CTA labeled “Say Hello!” that triggers an animated transition. Every field in the contact form is introduced as though you’re filling out an email template, which feels familiar and interactive. Plus, the FAQ at the bottom of the page can answer some immediate questions. Overall, this results in an approachable experience that attracts high-quality inquiries. 

6. Flow Sparrow

‍Flow Sparrow is a Webflow Partner that specializes in scalable, purpose-built website designs. Their agency site’s form includes typical fields like “email” and “message,” but also has selectable buttons that help narrow down what visitors are looking for. The budget options are especially interesting — by providing ranges, the agency makes sure visitors don’t feel pressured to put down numbers they might have to commit to. This eases common concerns and encourages communication, since most inquirers are likely in the early stages of project planning.