Lokalise is the continuous localization platform loved by agile teams who want to expand globally without the growing pains.
In this edition of our Going Global series, we’re excited to spotlight how Lokalise helps brands deliver seamless multilingual experiences on Webflow. From strategic localization workflows to real-world customer wins, you’ll learn how global-ready design meets powerful translation management.
For Webflow users, we solve a critical problem: eliminating the manual, error-prone "copy-paste" workflows that slow down international scaling.
In this post, we explore how a unified localization strategy helps Webflow teams launch in new markets faster, maintain brand consistency and drive measurable engagement.
Building a global stage with Webflow and Lokalise
Webflow stands out as the go-to platform for building, launching and managing scalable websites. We’ve seen firsthand how it gives marketing teams the freedom to move fast. But when that agility extends to launching the same site in Spanish, French and German, things can quickly slow down, there’s nothing quite like watching momentum hit a wall of spreadsheets and endless email threads.
That’s exactly where Lokalise steps in. Through our direct integration with Webflow, we build a truly efficient, automated pipeline that takes the manual work, and frustration, out of your content flow.
The real game changer is treating localization as a core part of the digital experience, not an afterthought. With Lokalise and Webflow working together, you bridge the gap between your CMS and your audience worldwide. Marketing, product and localization teams finally collaborate in one place, keeping your site feeling native in every language, without ever risking the design or the code.
Why the modern workflow wins
The traditional approach to localization involves downloading XML or CSV files, emailing them to translators and praying the layout doesn't break when you paste the text back in. Lokalise’s approach is distinct for Webflow customers because it prioritizes workflow efficiency and automation.
By connecting your tech stack, we remove the friction. Developers don't have to manually extract strings. Marketers don't have to worry about version control. And linguists get the context they need to deliver high-quality translations on the first try.
Expert insights: The speed of automation
In an era where speed-to-market is a competitive advantage, manual processes are a liability. Our technology stands out because it leverages AI orchestration to automate the repetitive parts of the process.
Great localization isn't just about changing words, it's about adapting experiences.
When teams combine AI translations with human expertise, the results are impressive: quality stays high, even as they scale up. That’s how you launch truly multilingual campaigns in days, not months.
Best practices for localizing Webflow sites
If you’re a product manager or marketer aiming to take your Webflow site global, try these three tactics:
- Ditch the spreadsheets for connectors: Stop manually exporting content. Use the Lokalise for Webflow integration to push and pull content automatically. This ensures your CMS and your translation management system are always in sync.
- Provide visual context: Words have different meanings depending on where they live on a page. Give your translators visual context (screenshots or live previews) so they can see exactly where their text fits within the Webflow design. This significantly reduces revision cycles.
- Centralize your terminology: Brand consistency is vital. Create a robust glossary and style guide within Lokalise before you start. This ensures that key terms, like your product names or taglines, remain consistent across every language and region.
How Maven Clinic scaled equitable care globally
The theory is great, but the results are better. Maven Clinic, the world’s largest virtual clinic for women and families, shows exactly what’s possible when you bring together Webflow and Lokalise.
The challenge
Maven supports over 23 million lives globally. To serve this diverse audience, they needed to launch a localized experience to win a major Canadian client. Their previous website was fragmented and difficult to update, making rapid localization nearly impossible. They needed a solution that guaranteed 100% clinical accuracy while moving at the speed of a high-growth tech company.
The solution
Maven rebuilt their site on Webflow Enterprise and integrated Lokalise to automate their translation workflow. This allowed them to move away from manual file transfers and into a continuous delivery model. They utilized AI-assisted translations for speed, followed by rigorous human review to ensure healthcare compliance.
The results
By streamlining their workflow, Maven achieved incredible outcomes:
- Automated translation workflow: Maven Clinic integrated AI-assisted and human-reviewed translations with one-click language deployment to eliminate manual steps.
- Accelerated language launches: The team shipped new languages twice as fast while meeting strict clinical accuracy standards.
- Efficiency on budget and timeline: Maven's streamlined process kept the project ahead of schedule and under budget.
- Scalable, global impact: International employers and members now experience fully localized pages, supporting Maven’s position as a true global partner.
Maven didn't just translate words; they localized their entire digital front door. This allowed them to provide equitable, "native-feeling" care to members in Spanish, French and Canadian French, proving that you don't have to sacrifice quality for speed.
Key takeaways
Seeing what Maven Clinic has achieved, one thing is clear for Webflow users: your tech stack shapes how fast you can grow globally.
- Integration is key: Connecting Webflow to Lokalise transforms localization from a blocker into a growth accelerator.
- Automation saves resources: AI and automated workflows allow small teams to manage enterprise-level scale.
- Quality builds trust: In industries like healthcare, accuracy is non-negotiable. The right tools give you the control to ensure safety and brand integrity.
Unlock worldwide scale with Webflow Localization
