A strong marketing agency website is crucial for attracting the right clients and customers, regardless of what kind of marketing services you offer.

In essence, a marketing agency website serves as an online storefront, showcasing your agency's expertise, services, and portfolio of successful client work. A well-designed website establishes credibility, builds trust, and demonstrates the agency's capabilities to potential clients, all of which can generate promising leads.

This blog will help you get started on your own by covering the fundamentals that make up effective marketing agency websites. Plus, we’ll cover 10 examples of eye-catching digital marketing agency websites to inspire you.

Key aspects of a marketing agency website

In order for a marketing agency website to market itself well and convert as many prospective clients as possible, it needs to have a few key elements. 

While every marketing agency is different, here are a few common aspects to include: 

• Eye-catching and on-brand design — A marketing agency's website should have a visually appealing design that reflects the agency's brand and creative capabilities. The design should be clean, professional, and engaging, with an emphasis on high-quality visuals and user-friendly navigation. Web design and digital marketing might be one of your services, so your website should act as an example of your expertise.
• Clear services and offerings — When visitors land on your web page, your core services and areas of expertise should be clear. Sometimes, agencies create dedicated service pages or simply list their offerings right on their landing page.
• Evidence of success — In order to increase conversations, you’ll need to show visitors examples of your work. A strong portfolio section, for example, is a great way to convey your competency. This section should showcase successful campaigns, creative projects, and client testimonials. Case studies, too, can give visitors an even more in-depth insight into your agency's approach.
• About us and team profiles — Potential clients want to know exactly who they’ll be working with. That’s why an "About Us" section, which highlights the agency's history, values, and unique selling points, is crucial. Individual team member profiles, too, can humanize the agency and build even more credibility and trust.
• Client testimonials and awards — Like showcasing a portfolio and a few select case studies, displaying client testimonials, logos, and industry awards or recognition can significantly boost the agency's trustworthiness. 
• Resources — A well-maintained blog or resources section positions the agency as a thought leader in the industry. This section can feature industry insights, tips, trends, and best practices, which demonstrates the agency's knowledge and engages visitors at the same time. 
• Calls-to-action (CTAs) — Like any high-converting website design, a marketing agency website must have strategically placed, compelling CTAs on each page. CTAs encourage potential clients to take the next step, such as requesting a quote, scheduling a consultation, or signing up for a newsletter. Tracking how often or how many times visitors click on these CTAs is one of the most important marketing KPIs to consider.
• Contact information capture — Making it easy for potential clients to get in touch with your agency is essential. The website should prominently display contact information, such as phone numbers, email addresses, and physical addresses, as well as include contact forms for inquiries or requests for proposals.
• Targeted messaging — An effective marketing agency website should have a consistent message throughout and appeal to a specific potential customer base. Customizing your messaging, which is often part of a targeting strategy, is a great way to hone in on a specific target audience for better ROI.

10 examples of the best marketing agency websites 

To help you get inspired to launch your own marketing agency website, check out these 10 agency examples from across the web.

1. Hyperflow

‍Hyperflow, a digital marketing agency that offers fast, reliable, and sleek design services from senior creatives, empowers startups and businesses with everything from logos and branding to ebook and digital report creation.

Hyperflow’s website is a great example of a well-designed marketing agency website in action. Not only is the website simple and sleek in its design, immediately alerting visitors to their marketing skills, but it includes a few other key elements, too. Users can scroll through the website to view their service offers, reviews, pricing, and portfolio, which showcases some of their best work. 

Plus, Hyperflow mentions a pretty key selling point: hiring them is much cheaper than outsourcing to a freelancer. They include an FAQ section at the bottom of the page so visitors can confidently take the next step in the user journey — either “Book a call” or “Get started” — with all the information they need on hand.

2. Ladder 

Ladder is another great example of an eye-catching, well-designed marketing agency website that really pops. Upon landing on their website home page, visitors can quickly understand their services and offers as a full-funnel strategy creative team. What Ladder really nails is their portfolio and social proof, which take center stage on their website. 

Ladder features the logos of some of its most recognizable clients—from Facebook to Nestle—as well as some key results it’s been able to achieve with these big-name brands. It also includes a video demo on its website that offers a brief example of its capabilities and offerings.

3. Graphite

‍Graphite, an SEO agency, stands out with its clear and compelling value proposition. Graphite’s landing page greets visitors with an outstanding statistic: 60% of Graphite’s clients receive acquisition traffic from their SEO services.

Graphite also offers a few additional resources for visitors that help to build credibility and confidence in their services. Visitors can find expert insights on their blog, which gives them insight into their approach to and understanding of SEO.

4. Gitwit 

One of the best ways to showcase your skills and stand out to visitors is through video and animation — especially if you’re a digital marketing website. Gitwit does just that.

Gitwit’s landing page engages visitors with an interactive, minimalist animation that keeps them from bouncing. Plus, the website features a few different key CTAs like “Start Exploring,” “Let's Chat,” and “View Our Work,” which gives users more autonomy in taking the next step.

5. SupremeMD

Contact forms are essential for capturing visitor information and turning those visitors into potential customers. However, it’s not enough to throw any old contact form to your website. The form should be functional, visually appealing, match the rest of your website, and encourage people to complete it.

Supreme DM, an advertising agency, offers a great example of this balance. The contact form has limited form fields, which makes it user-friendly. Plus, it’s branded to match the rest of their site. Users can also opt to reach out directly through their listed phone number or email, if they’d prefer that.

6. 3WH 

‍3WH, a creative agency, takes a minimalist approach to its website design. The color scheme, which features a bold color black background and white font, as well as their chosen typography, helps their content pop.

What makes this agency website really stand out is their use of case studies and testimonials, which showcase their expertise and results in the field. Plus, 3WH lists some of the specific industries they work with to demonstrate their niche expertise in certain fields.

7. Dinergy 

Sometimes, marketing agency websites don’t have to include too much information in order to be compelling — in fact, sometimes, less is more. Dinergy is a great example of this minimalist approach in action. 

This agency site showcases essential information like the agency’s unique value proposition, workflow process, examples of their best work, and their most prestigious and recognizable awards and accolades.

8. Buff Motion

‍Buff Motion, a motion design and animation agency for nonprofits, brands, and agencies, displays its stellar animation skills right from the get-go. Their landing pages feature a graphic animation and a compelling branding agency video that showcases some of their best design and animation work of the year.

The platform also offers testimonials and an in-depth About Page that offers information about the team, their values, and their story — all of which creates a more personalized connection between visitors and the agency.

9. Goodbrand

‍Goodbrand, a full-service marketing agency that creates memorable digital experiences, is another example of a marketing agency website that takes advantage of a sleek and minimalist design and color palette. 

With a minimalist design, users can more easily focus on the important aspects of the page, like the CTA, and easily navigate the content without feeling overwhelmed, which is crucial for user experience. In Goodbrand’s case, their services are easy to read and the CTA is easy to locate — it’s prominently featured with a bright blue color, making it simple for visitors to take the next step and book a meeting.

10. Mighty Duck Marketing

Sometimes, marketing a service business is all about being memorable and leaving a lasting impression. Mighty Duck, a full-service marketing agency, does just that.

Unlike other brands that use minimalist practices, Mighty Duck takes a different approach by using fun animations and characters across its branding. 

This playful strategy makes their brand identity unforgettable, which is a great way to attract and keep customers.

Launch your marketing agency website with Webflow

Whether you’re just launching your web design agency and only have a few web development or graphic design skills on hand, or you’re an experienced developer looking to refresh your marketing agency website with a few new interactive features, there are plenty of ways to stand out in the industry and attract customers.

With Webflow, you can design agency websites from scratch or use a pre-built template — no coding necessary. 

Get started with Webflow for free →