New feature: more link options

Adding links to rich text fields just got easier and more powerful in 4 key ways.

Yoav Givati
March 25, 2016

Now you can do a whole lot more with links in Rich Text elements in the Designer and Editor. Here’s 4 useful things you can do faster and easier than ever … as of today.

1. Easily link to your own site’s static and dynamic pages

Quickly link to static and dynamic pages on your own site by selecting them from a dropdown. You can also just start typing the page name or Collection name to find the right destination even faster.

Link to a page or Collection item by typing its name

2. Open external links in a new tab

Set links to external sites to open in a new tab, so people can easily come back to your site.

Open a link in a new tab by clicking the settings icon and ticking the Open in new tab checkbox

3. Easily link to page sections (via anchor links)

Easily direct people not only to the right page, but the right place on the page, with section (anchor) links.

Add an anchor link by selecting the anchor link type and typing the heading ID

Note: to create anchor links, you need to add an ID to the element you want to link to (usually a heading), and IDs must be added in the Designer.

4. Create email (mailto) and tel (click-to-call) links

Want to take the friction out of people getting in touch? Add a mailto or tel link so potential customers can email or call with a click.

Creating a mailto link
Creating a mailto link

You can even add a default subject line to your email (mailto) links.

Editing experience improvements

We’ve also improved the Rich Text editing experience in a number of ways, so now you can:

  • Type next to linked text without the new text becoming a link
  • Use the key combos Command/Control + b to toggle bold and Command/Control + i to toggle italic as you type, without selecting any text

Plus lots of other little tweaks to make editing just feel and work better.

What else should I consider?

While speed, reliability, scalability, and security should be your chief concerns, Webflow offers a host (pun sheepishly intended) of other features that have a significant impact on SEO and performance, and may not be offered by most hosting services.


2015 saw the release of the first new Hypertext Transfer Protocol since 1999: HTTP/2.

This new standard promises faster websites across the web — but not all hosting platforms support it yet. Because Google has always cared about page speed, there’s a good chance that HTTP/2 will become a component of their ranking algorithm soon.

Here are some benefits of HTTP/2 support/compatibility:

  • Multiplexing: Your browser can receive requests over multiple connections, not just one. Think of it like switching from a one-lane road to an interstate.
  • Header compression: Your browser loads the top of your pages first, before the rest of the page, which means your site visitors see content faster. On mobile especially, this is a big improvement.

Webflow’s hosting has been HTTP/2 compliant for a couple years now, unlike services out there. (And even hosts who do offer it typically only do so on higher-tier packages.)

Today, all assets published to a Webflow site are served via HTTP/2 — increasing page load performance when a large number of assets need to be downloaded.

Other powerful features of Webflow hosting

Everything above is more or less essential, but there are many other features that can make managing your website a lot easier and more convenient. These include:

  • Automatic backups and version control (you can also save and name a site version whenever you’d like with the key combo Command + Shift + S on Mac or Control + Shift + S on Windows)
  • Site-wide and per-page password protection
  • Simple publishing workflows
  • Responsive images
  • Protection against distributed denial of service (DDoS) attacks

On top of these features, Webflow hosting includes:

  • Form submissions (manage lead gen and let us store your data for you). It’s like Wufoo, but built into Webflow!
  • SEO and social tools: manage OpenGraph and SEO meta tags in one convenient interface. Easily combine it with the CMS to automate your metadata optimization.
  • Dynamic embeds: integrate Webflow CMS with Shopify for ecommerce, SoundCloud for music, Eventbrite for events, and anything else that uses custom code embeds.

Webflow combines all these elements in a first-class global hosting infrastructure that’s available at the click of a button. This means that when you publish with Webflow, your site’s files and assets are published across the globe and immediately ready for any amount of traffic, from any location.

Want to know how much we believe in Webflow hosting?

We put a lot of thought and effort into making Webflow hosting one the the best hosting services out there. We’ve seen Webflow-using businesses like Kisi grow their organic traffic by over 300%, while also supporting thousands of requests per second for businesses like Eventbrite.

In fact, when Eventbrite launched their Amstel Live festival page with Webflow, they received over 10,000 requests a second — resulting in over 3,000,000 page views in just one hour. Webflow hosting was able to handle it without a hitch.

But above all, we believe in our hosting platform so much so that we use it for our own websites, which see hundreds of thousands of visitors from around the globe every day, and have seen nearly perfect performance over the last year.

Yoav Givati

Engineer at Webflow. Follow me @YoavGivati

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