Customer story expert

11

Veronica Hsiao

Head of Customer Marketing and Community

In this Vibe Season masterpiece, Veronica Hsiao brings storytelling intelligence to Webflow’s GTM teams with a beautifully crafted internal app called Customer Story Expert.

Watch Veronica turn the Customer Stories CMS into a dynamic discovery engine; letting Sales, Success, and Marketing teams search, filter, and explore stories by industry, persona, title, keywords, and more.

A fun look at how Webflow can help teams surface the right story at the right moment—all fueled by Vibe Season creativity.

The prompt

Build a Webflow app called “Customer Story Expert” that helps Webflow’s internal GTM teams (Sales, Customer Success, Marketing) discover and visualize customer stories by attributes like industry, title, keywords, etc. Prioritize a beautiful, on-brand design aligned to Webflow’s design system.

Use the Customer Stories CMS as the single source of truth. Expected fields: company_name, industry, region, company_size, summary, quotes[] { text, person_name, person_title }, logo_image, featured_image, story_url, [optional] value_props[], [optional] personas[].
Enable advanced search & filtering across combined fields—for example: * “Industry = Healthcare AND Persona = Marketing”
Generate an on-brand landing page or report visualizing relevant stories, including: * Customer logo, industry, and persona (make an educated guess on Design, Developer, Marketer, Agency depending on the title) * Key quote(s) pulled from the CMS * Story summary and metrics * Link to full story * Optional “Copy Quote” or “Share Story” button for internal use
Design parameters: * Use Webflow’s design system (fonts, color tokens, cards, spacing). * Support responsive layouts and light/dark modes. * Generate shareable internal URLs (e.g., /stories/healthcare-cmo).
Optional enhancements: * Suggest similar stories (“Other relevant stories …”). * Summarize story themes or generate tag clusters automatically. * Provide an option to export to PDF or shareable deck slide.