Wedding Registry

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Rachel Wolan

Chief Product Officer

In this Vibe Season build, Webflow CPO, Rachel Wolan imagines a fictional wedding registry for Taylor Swift and Travis Kelce—one that rethinks what a registry can be when meaning comes before mechanics. Designed as a companion to a wedding website, the experience feels intimate, reflective, and quietly celebratory.

Watch as gifts are framed not as transactions, but as shared expressions of care—blending symbolic items, experiential contributions, and charitable giving that extends outward to youth education, community programs, disaster relief, and arts access. Poetic microcopy, subtle randomness, and thoughtfully hidden Easter eggs reward repeat visits, while avoiding public tallies, donor names, or gamified pressure.

With an interface that evolves over time and a tone that’s calm, trusting, and culturally fluent, Rachel’s build shows how Webflow can support emotionally resonant experiences—leaving visitors feeling connected, considered, and genuinely glad they took part during Vibe Season.

The prompt

Create a fictional wedding registry app for Taylor Swift & Travis Kelce, attached to a separate wedding website. The registry should feel intimate, intentional, and quietly celebratory—less shopping list, more shared meaning. Gifts should include a mix of symbolic items, experiential contributions, and donations to their favorite charities (youth education, community programs, Kansas City–based initiatives, disaster relief, and arts access), framed as generosity that moves outward rather than obligation. Avoid gamification, leaderboards, or donor names; emphasize narrative impact over amounts. Use poetic microcopy, subtle randomness, and hidden Easter eggs that reward repeat visits. The registry should feel alive, reflective, and culturally fluent, not transactional. Store registry items, states, and donation records using Webflow Cloud Storage as the backend, modeling gifts as evolving objects that can change copy, status, or context over time. The experience should leave users feeling calm, trusted, and glad they participated. Add a handful of easter eggs that Swifties and New Heights fans will appreciate.