Lifecycle experimentation
In this Vibe Season build, Lifecycle Marketing’s Taylor Ynclan creates a powerful, on-brand email experiment library that brings every past and in-flight lifecycle test into one clean, searchable home.
Watch Taylor build an interface where teams can log experiment details—goals, hypotheses, segments, variants, creative assets, results, and learnings—and see them automatically organized by lifecycle stage. With built-in filters it’s easy to browse, compare, and uncover what works.
Taylor’s app also generates insights, connects related experiments, and supports exporting for decks or docs—all wrapped in a polished design that keeps evolving as the experimentation program grows.
The prompt
Build a web-based lifecycle email experiment library that allows teams to catalog, browse, and compare all past and in-flight email experiments across the customer journey. The app should support uploading or entering experiment details (goal, hypothesis, segment, variant copy, design assets, results, and learnings) and automatically organize them by lifecycle stage (awareness, activation, onboarding, engagement, retention, expansion, and reactivation). Users should be able to filter and search by audience, metric, experiment type, performance outcome, date range, or owner, and view each experiment in a clean, standardized template that includes thumbnails of email creatives and variant previews. The tool should also generate insights summaries, tag related experiments, and surface patterns or high-performing tactics. It must allow exporting experiment data or visuals for decks or documentation, support versioning, and apply our brand styling throughout the interface while enabling dynamic updates to the structure or metadata fields as the experimentation program evolves. Please double check all functionality once created and be sure the app is visually appealing, clean, and easy to navigate.
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