Albato

How to integrate Albato with Webflow

Albato connects Webflow to external applications through OAuth-based authentication and a no-code workflow builder. Data flows in a single direction per workflow, from Webflow to external applications or from external applications to Webflow collections.

Install the Albato app from the Webflow App Marketplace to build workflows without code using triggers, actions, and field mapping. For use cases beyond the app's built-in actions, use the Webflow and Albato APIs to make direct API calls with full control over request parameters.

Use the Albato app

Install Albato from the Webflow App Marketplace through a single-click authorization flow. The marketplace integration uses OAuth-based authentication that requires Webflow credentials and connects your account without manual API token management. After authorization, Albato can trigger automation events for site publishing, collection item operations, form submissions, e-commerce transactions, and membership lifecycle events.

The marketplace integration grants read/write permissions for e-commerce data, CMS content, form submissions, and site publishing. These permissions support the following operations:

• Form data access: Capture submissions through API polling triggers
• CMS collection management: Create, update, patch, publish, and delete collection items from external sources
• E-commerce operations: Process orders, manage fulfillment status, refund orders, and update order details
• Site publishing events: Trigger workflows when sites are published

Albato provides a free plan for testing integrations before committing to paid tiers. The free plan supports basic automations for initial testing of form submissions and simple CMS synchronization.

Build workflows with the no-code automation builder

After installing Albato and completing OAuth authorization, use Albato's automation builder to configure data routing workflows. The builder provides dropdown menus and field mapping for creating triggers and actions without code.

Follow these steps to set up your first automation.

1. Go to the Apps section in the Albato dashboard
2. Click Add a connection
3. Select Webflow from the application list and name the connection
4. Click the authorization button
5. Enter Webflow credentials and click Authorize Application

Albato provides webhook and API polling triggers for Webflow automation. Webhook triggers fire instantly, while API polling triggers run at plan-dependent intervals (typically 1, 10, or 15 minutes).

The following webhook triggers fire instantly.

• Site Publish: Activates when a Webflow site is published
• Collection Item Created: Activates when a new item is added to any collection

API polling triggers include the following.

• Collection Item Updated: Detects when an existing collection item is modified
• Form Submission: Detects when a form is submitted on the Webflow site
• User Form Data Received: Detects when user-specific form data is received
• Newsletter Subscribed: Detects when a visitor subscribes to a newsletter
• E-commerce Order Created: Detects when a new order is placed
• E-commerce Order Updated: Detects when order status or details change
• E-commerce Inventory Changed: Detects when product inventory levels change
• Membership Purchased/Changed/Expired: Detects membership lifecycle events

Albato also provides actions that send data to Webflow.

• Create Collection Item: Add new items to CMS collections in draft state
• Create Live Collection Item: Create and immediately publish items to the live site
• Update Collection Item: Modify draft items with full field updates
• Update Live Collection Item: Change published items directly without staging
• Patch Collection Item: Update specific fields while keeping other data intact
• Publish Collection Item: Move draft items to published status
• Delete Single Live Collection Item: Remove a published item from the live site
• Fulfill Order: Mark e-commerce orders as fulfilled
• Refund Order: Process refunds for transactions
• Update Order: Modify order details like shipping information

For example, you can create an automation that sends Webflow form data to HubSpot for lead management. Select Form Submission as the trigger, choose the specific form, add Create Contact as the HubSpot action, and map form fields to HubSpot contact properties. The workflow runs automatically each time someone submits the form.

Another common workflow connects Notion to Webflow for content management. Use New Database Item as the Notion trigger and Create Live Collection Item as the Webflow action, then map Notion properties to CMS fields.

Albato provides four synchronization timing options, which include the following:

• Real-time sync: Webhook triggers activate instantly on events
• Near real-time sync: API polling at plan-dependent intervals (typically 1, 10, or 15 minutes)
• Scheduled sync: Custom schedules for hourly, daily, or weekly updates
• Data migration: One-time historical data transfers for specified past periods

What you can build

Integrating Albato with Webflow lets you automate data routing between your site and external systems based on form submissions, CMS changes, and e-commerce events.

• Lead capture automation: Build forms that automatically create CRM contacts, add subscribers to email marketing lists, send Slack notifications to sales teams, and log submissions to Google Sheets
• Content management workflows: Pull content from Notion or Airtable and publish to the Webflow CMS when the editorial team marks content as ready
• E-commerce order processing: Route new order data to Slack, project management systems, and accounting tools using Albato's polling triggers (with 1-15 minute delays depending on plan)
• Customer engagement sequences: Trigger follow-up automations when users purchase memberships using Albato's membership triggers to send welcome communications and add users to support systems