BulkSEO
Connect BulkSEO with Webflow to manage SEO metadata across hundreds of pages through CSV-based bulk editing.
How to build with BulkSEO and Webflow
Updating SEO metadata page-by-page doesn't scale once your Webflow site has more than a few dozen pages. Whether you're launching a programmatic SEO campaign with hundreds of landing pages or maintaining an established site that needs seasonal updates, manual editing becomes impractical.
You can manage bulk SEO updates through two methods: Use the BulkSEO app for CSV-based bulk editing within Webflow's native interface.
Use the BulkSEO app
The BulkSEO app runs as a native Webflow application, requiring no external platforms or custom code. You export current SEO settings to CSV, edit metadata in any spreadsheet program, and reimport the updated file to apply changes across all selected pages at once.
Install BulkSEO from the Webflow App Marketplace listing. The app requests permissions to access site data, read and write page data, and read CMS data. Once installed, BulkSEO appears in your workspace, where you can manage these operations:
- Bulk title tag updates across static pages and CMS collection items
- Meta description management with CSV-based editing for hundreds of pages
- Open Graph metadata control including social media titles, descriptions, and images
- Global Open Graph image setting to apply one consistent social sharing image site-wide
The CSV workflow lets you edit in familiar spreadsheet tools like Excel or Google Sheets. Export generates a structured CSV with column headers identifying each SEO field. Edit whatever metadata needs updating, save the file, and reimport to apply all changes at once. Using Webflow's exported CSV as your template ensures headers match exactly and prevents import errors.
What you can build
Integrating BulkSEO with Webflow lets you coordinate SEO management for content strategies that span dozens or hundreds of pages.
- Programmatic SEO landing pages: Export metadata for all pages, apply spreadsheet formulas to generate unique titles and descriptions following your template, then reimport to deploy the entire campaign through BulkSEO's CSV workflow
- Multi-language site optimization: Export SEO data from regional Webflow projects to CSV format, coordinate translations in a master spreadsheet with columns per language, then reimport the localized metadata back to each project separately.
- Seasonal campaign updates: Update promotional messaging in title tags and meta descriptions site-wide for holiday campaigns or product launches, modify Open Graph images and descriptions, and deploy changes through one import operation
- SEO audit remediation: Export SEO settings from BulkSEO to CSV format, use spreadsheet functions to find and correct duplicate titles, missing descriptions, or incorrect character lengths in bulk, then reimport the cleaned metadata
Frequently asked questions
Navigate to the BulkSEO listing on the Webflow App Marketplace and click the installation button. The app requests permissions to read and write page data, read CMS data, and access your Webflow workspace. Once you approve permissions, BulkSEO appears in your workspace where you can export current SEO settings to CSV, edit metadata in spreadsheet software, and reimport updates. The Webflow Apps marketplace distributes BulkSEO through Webflow's official app verification process.
BulkSEO exports your current SEO data in CSV format with header rows identifying each field, including SEO title, meta description, Open Graph title, Open Graph description, and Open Graph image URL. Use this exported file as your template to ensure headers match exactly. According to the Webflow CSV import guide, CSV files should use Webflow's exported CSV as the template to prevent import errors. Edit the exported CSV in Excel, Google Sheets, or Numbers, save with the same structure, and reimport through BulkSEO.
Yes, through the Webflow Data API. Use PUT /v2/pages/:pageid to update page-level SEO metadata, including title tags, descriptions, and Open Graph properties. For CMS collection items, use PATCH /v2/collections/:collectionid/items, which supports up to 100 items per request since the October 2024 bulk operations update. This approach suits developers building custom integrations or CI/CD pipelines that require programmatic control over SEO.
BulkSEO has read access to CMS data according to the app permissions on the Webflow marketplace, which lets you export SEO metadata from CMS collection items like blog posts or product pages. The CSV export includes CMS item metadata that you can edit in bulk and reimport.
Description
BulkSEO is a Webflow-native app for bulk SEO management through CSV-based workflows. It handles SEO title tags, meta descriptions, and Open Graph metadata for multiple pages at once, with features including unified metadata management and global Open Graph image settings.
This integration page is provided for informational and convenience purposes only.
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