Bynder

How to integrate Bynder with Webflow

Managing brand assets across a DAM and website typically requires manual downloading and re-uploading. The Bynder-Webflow integration gives teams direct access to brand-approved assets within Webflow, maintaining a single source of truth for all brand content.

Connect the platforms using these methods: Use the Bynder app to search and embed assets directly within Webflow. Direct embeds and CDN linking let you paste Bynder URLs into Webflow elements or use Code Embed for video content.

Use the Bynder app

The Bynder Designer Extension installs from the Webflow Apps Marketplace, adding DAM functionality to Webflow. Designers can upload, search, tag, edit, and manage Bynder assets without switching platforms, with AI-powered search and SSO authentication.

The integration supports two delivery modes: serving content from Bynder's CloudFront CDN or uploading to Webflow's hosting. CDN-linked assets update automatically when changed in Bynder. The Designer Extension is a manual embedding tool — automated synchronization to Webflow CMS collections requires custom API integration. The Bynder marketplace documentation confirms that permission-based access controls are in place.

The Bynder Designer Extension supports:

• Direct asset access for searching, tagging, managing, and embedding brand-approved assets
• AI-powered search and filtering using Bynder Smartfilters
• Version control with automatic updates for CDN-linked assets
• Flexible hosting via Bynder CDN or Webflow hosting
• OAuth SSO authentication

Direct embeds and CDN linking

Bynder offers several no-code embedding methods. The Designer Extension lets you search and embed assets directly. You can also generate public URLs and paste them into Webflow's image or video elements, or copy Bynder's HTML embed codes into Code Embed elements.

All methods use Bynder's CDN and enable automatic cache invalidation for updates.

• Public asset URLs: Users with Mark assets set to public can generate shareable URLs using the/m/ or /asset/ formats. Add these directly to Webflow's Image or Video elements.
• Embed codes for video: The Bynder embed guide explains how to generate HTML embed codes from the Asset Bank. Navigate to your asset, open Info, enable Embed media, and Media is embeddable, copy the code, and paste it into a Webflow Code Embed element. Customization options include asset titles, lightbox overlays, and download buttons.
• CDN-based integration: Bynder uses Amazon CloudFront for global distribution. The assets have a 24-hour default cache expiry with automatic invalidation on new versions. Reference CDN URLs in Webflow image elements or custom code in the CMS for single-source-of-truth management.

What you can build

Integrating Bynder with Webflow maintains brand consistency while accelerating content publishing through centralized asset management.

• Multi-brand web property management: Maintain separate brand libraries in Bynder and embed approved assets via the Designer Extension with permission-based access. Each brand's web team accesses only its approved assets.
• E-commerce product catalog with CDN-linked updates: Embed product photography from Bynder's CDN directly into Webflow so images update automatically when new versions are approved in Bynder — no manual re-uploading required.
• Campaign landing pages with optimized media: Use Bynder's CDN and DAT to serve images in modern formats (WebP, AVIF) at responsive sizes on Webflow landing pages, with automatic cache invalidation on creative updates.
• Brand portal microsites: Build public-facing brand resource centers in Webflow, accessing Bynder assets through the Designer Extension, maintaining version control with Bynder as a single source of truth.