Integrate EmbedSocial with Webflow

How to integrate EmbedSocial with Webflow

EmbedSocial offers multiple pathways to enhance your Webflow site with dynamic social content, from simple embed codes to advanced API integrations. While EmbedSocial doesn't provide an official Webflow marketplace app, you can leverage embed elements for quick implementation, native features for automated content syncing, or build custom integrations using EmbedSocial's APIs for enterprise-grade functionality and real-time data synchronization.

Use embed elements and widgets

EmbedSocial's primary integration method uses Webflow's Embed element to display pre-built widgets. After creating your widget in EmbedSocial's dashboard, simply copy the generated JavaScript code and paste it into an Embed element on any Webflow page.

Key widget types include:

• Social media feeds from Instagram, Facebook, TikTok, and YouTube with customizable layouts (grid, carousel, masonry)
• Review aggregators combining Google, Facebook, and Yelp reviews with star ratings and schema markup for SEO
• Shoppable galleries that transform Instagram posts into clickable product showcases with direct checkout links
• Stories widgets converting ephemeral Instagram Stories into permanent website content

For dynamic content, use Webflow's CMS Collections to display unique widgets per page. Create a plain text field for EmbedSocial widget IDs, then map these to dynamic embed elements in your collection templates.

Use native features and automation

Webflow's built-in capabilities complement EmbedSocial's automated content syncing without requiring code. The integration supports:

• Auto-refresh intervals that update social content every 20 minutes (Premium plans) to 24 hours (Free plans)
• GDPR-compliant lazy loading that delays widget loading until cookie consent is granted
• Responsive design with automatic mobile optimization for all widget types
• Custom CSS support through EmbedSocial's editor to match your Webflow design system

Connect your social accounts once in EmbedSocial, and content automatically flows to your Webflow site. The platform's official API integrations with Instagram, Facebook, and Google ensure compliance with platform policies while maintaining reliable data access.

Build with Webflow and EmbedSocial APIs

Direct API integration unlocks advanced capabilities beyond standard widgets, enabling custom workflows, real-time synchronization, and enterprise-scale implementations. This approach suits businesses needing programmatic control over social content, automated moderation, or multi-location management.

EmbedSocial's API requires Premium or Enterprise plans and provides endpoints for content aggregation, widget management, and analytics. Webflow's APIs complement this with CMS updates, custom code injection, and webhook notifications.

Key capabilities include:

Automate review response workflows

Build AI-powered review management systems using EmbedSocial's Google Business Profile API:

1. Configure webhook listeners in your serverless environment to capture new reviews via /gbp/reviews endpoint
2. Process review sentiment using EmbedSocial's AI agents that generate contextual responses based on star ratings
3. Update Webflow CMS with review data using Webflow's Collections API to maintain searchable review archives
4. Trigger notifications through integration platforms when negative reviews require immediate attention

The GBP management dashboard provides templates for automated responses while maintaining brand voice consistency across locations.

Sync social content to CMS collections

Create dynamic content libraries by synchronizing EmbedSocial data with Webflow CMS:

1. Fetch aggregated content using /social/listen endpoint to capture brand mentions and hashtag campaigns
2. Transform data structure to match Webflow's Collection schema, mapping social posts to CMS fields
3. Bulk import content via Webflow's batch operations for efficient processing
4. Schedule updates using cron jobs or serverless functions to maintain fresh content

This enables filtering social content by date, platform, or engagement metrics directly within Webflow.

Build shoppable experiences

Transform user-generated content into revenue drivers:

1. Tag products in UGC using EmbedSocial's /commerce/widgets/create endpoint with product IDs and checkout URLs
2. Generate dynamic widgets that update based on inventory status from your e-commerce platform
3. Track conversions through /commerce/analytics to measure UGC impact on sales
4. Personalize displays using visitor data to show relevant social proof based on browsing behavior

The shoppable widget documentation details product linking methods and conversion tracking setup.

What you can build

Integrating EmbedSocial with Webflow opens possibilities for creating engaging, trust-building experiences that convert visitors into customers.

• E-commerce social proof engines: Display shoppable Instagram feeds alongside products, showing real customers using items while enabling one-click purchases directly from user photos
• Multi-location review hubs: Aggregate Google and Facebook reviews across all business locations into centralized dashboards with location-specific filtering and automated response management
• Dynamic event galleries: Create auto-updating photo walls for conferences or venues by embedding attendee-generated content from event hashtags, building community and encouraging participation
• B2B testimonial showcases: Combine LinkedIn recommendations with Google reviews to build credibility on service pages, automatically updating as new feedback arrives‍