Pinterest

How to integrate Pinterest with Webflow

Integrate Pinterest with Webflow through third-party apps for automated workflows, Code Embeds for displaying visual content, or the Webflow and Pinterest APIs for advanced customization.

Each integration method serves different needs, from simple board displays to sophisticated content synchronization.

Use third-party apps

The Social Share app adds customizable Pinterest share buttons to any page, allowing visitors to save your content to their boards with one click.

Install it from the Webflow Apps panel. Then, drag share buttons into your design and customize their appearance to match your brand.

For automation between platforms, the Zapier app connects Webflow and Pinterest through pre-built workflows:

• Automatic content sharing posts new Webflow CMS items as Pins
• Form submission triggers create Pins from user-submitted content
• Scheduled pinning of blog posts or products

Setup requires connecting both accounts through Zapier's interface, then mapping Webflow fields (title, image, description) to Pinterest Pin properties. The integration handles authentication and API calls automatically.

Use Code Embeds and widgets

Pinterest provides official embed codes for displaying boards, Pins, and profiles directly in Webflow without external tools. Access these through Pinterest's Widget Builder or the share menu on any Pin or board.

Pin embed displays individual Pins with their full context:

1. Click the three dots on any Pin and select Get Pin embed code
2. Copy the provided HTML snippet
3. Add an Embed element in Webflow where you want the Pin
4. Paste the code and publish your site

Board widget showcases entire collections:

1. Navigate to your Pinterest board
2. Use the share menu to get the board widget code
3. Configure display options (size, layout)
4. Embed in Webflow using the same process

Save button enables one-click pinning of your images:

1. Visit Pinterest's Widget Builder
2. Choose button style and hover behavior
3. Add the generated code to your site's custom code section
4. The button automatically appears on all images

For e-commerce sites, implement Rich Pins by adding structured data to your pages. This displays real-time pricing, availability, and product information when your content is pinned.

Build with Webflow and Pinterest APIs

Direct Pinterest and Webflow API integration unlocks capabilities beyond embeds and basic sharing, such as bulk content management, advanced analytics, and custom pin creation workflows.

This approach requires server-side implementation since Webflow doesn't execute backend code.

The Pinterest API uses OAuth 2.0 authentication and provides RESTful endpoints for managing content programmatically. You'll need a Pinterest business account and an approved developer application to access these features.

Automate content publishing

Sync your Webflow CMS content to Pinterest boards automatically:

1. Set up authentication: Create a Pinterest app in the developer portal and implement OAuth 2.0 flow to obtain access tokens
2. Configure webhooks: Use Webflow's form submissions or external monitoring to detect new content
3. Create Pins programmatically: Send requests to POST /pins with your content data
4. Map CMS fields: Transform Webflow data (title, featured image, excerpt) to Pinterest's required format

The API accepts image URLs, titles, descriptions, and destination links. Implement error handling for rate limits and failed uploads.

Build dynamic galleries

Display Pinterest content that updates automatically:

1. Fetch board data: Use GET /boards/{board_id}/pins to retrieve current pins
2. Process in serverless function: Transform Pinterest's JSON response to match your design needs
3. Update Webflow CMS: Use Webflow's API to create or update collection items
4. Display dynamically: Build custom layouts using the Webflow CMS to showcase Pinterest content

This enables features like trending boards, user-generated galleries, or synchronized product showcases.

Track cross-platform analytics

Combine Pinterest and Webflow metrics for comprehensive insights:

1. Set up conversion tracking: Implement Pinterest tags alongside Webflow analytics
2. Create custom reports: Use Pinterest Analytics API to fetch performance data
3. Visualize in Webflow: Build dashboard pages using CMS and custom code to display metrics
4. Automate reporting: Schedule data syncs to keep analytics current

Monitor which Pins drive the most traffic, track conversion paths, and optimize content strategy based on performance data.

What you can build

Integrating Pinterest with Webflow opens possibilities for visual content sharing, social proof, and automated marketing workflows.

• Portfolio showcases with inspiration boards: Display curated Pinterest boards alongside your work, letting visitors explore your creative process and influences while showcasing completed projects
• E-commerce stores with shoppable galleries: Sync product catalogs to Pinterest for automatic Rich Pins, then embed shoppable boards on category pages to inspire purchases
• Content hubs with automated distribution: Automatically pin new blog posts, recipes, or tutorials to relevant boards while displaying popular Pins as social proof on your site‍
• Event sites with collaborative planning: Embed shared Pinterest boards for vendor galleries, mood boards, or attendee submissions, creating interactive planning experiences