What is the WXP? Build

The power of building websites in a Website Experience Platform

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About this ebook

Unlock agility, scale, and revenue growth with a visual-first website development solution.

Modern marketing, design, and development teams are under intense pressure to launch campaigns faster, drive results with fewer resources, and maintain brand consistency across every digital touchpoint. Yet traditional web development tools — from open-source platforms to DXPs and headless stacks — introduce costly delays, engineering bottlenecks, and creative compromises.

Enter the Website Experience Platform (WXP): a visual-first, collaborative solution that eliminates tradeoffs between agility, scale, and performance. With Webflow’s WXP, your team can build and publish content-rich websites faster, more securely, and with enterprise-grade results — all without heavy developer dependence.

Why building with a WXP is a game-changer:

  • Developer freedom: Engineers can shift their focus to high-impact innovation instead of repetitive upkeep.
  • Brand consistency at scale: Reusable design components ensure consistent experiences across all web properties.
  • Accelerated time-to-market: Teams publish sites up to 94% faster than traditional methods — giving them a competitive edge.
  • Lower costs, higher ROI: Consolidate tools, reduce technical debt, and reinvest time and budget where it matters most.
  • Enterprise-grade code and customization: Built-in HTML, CSS, JS, and advanced support for interactions, 3D, GSAP, and integrations.

See how your team can go from weeks to days when building powerful websites with a WXP.

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Other resources

Free resources on responsive web design, freelancing, and more.

What is the WXP? Optimize

How to scale website optimization in Website Experience Platform

What is the WXP? Manage

How to manage your site content for scale

What is the Website Experience Platform?

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Driving marketing team efficiency with AI

Your roadmap to smarter marketing workflows

Navigating the WordPress to Webflow migration

Why modern teams need to unplug

The website migration playbook

Webflow strategies for a smooth transition

Your ultimate guide to website optimization

Ideas for better experimentation, personalization, and user experience

Building a best-in-class revenue-generating website

Elevate your web strategy

AI for personalization

How to personalize buyer experiences with AI

AI for marketing leaders

How CMOs are using AI to reshape marketing

Demand Gen Report

What’s working in website optimization

The marketer's guide to website personalization

How to turn more site visits into revenue with personalization

The marketer’s website

Essentials and strategies for modern teams

9 B2B website optimization ideas that work

Strategies to increase B2B website conversions

Innovative web solutions

Leveraging Webflow for event management

How AI optimization drives conversions for marketers

The impact of AI on marketing

Evolving design systems

Strategies and future frontiers for web owners

Reimagining web development teams

Enabling cross-functional collaboration for success

Running a highly efficient marketing team

Tips and strategies from best-in-class organizations

A better site experience

Your guide to tackling website redesigns

No-code for enterprises

Why enterprises should build web experiences in a visual environment

The no-code revolution

Learn what the no-code movement means for the future of makers and businesses.

The modern web design process

Learn how a well-defined process translates to high-performing websites.

The freelance web designer's guide

The missing guide to becoming —and making a living as— a freelance web designer.

Web design 101

The future of the web is in your hands. Learn how to build it right.