What is the WXP? Build
The power of building websites in a Website Experience Platform

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About this ebook
Unlock agility, scale, and revenue growth with a visual-first website development solution.
Modern marketing, design, and development teams are under intense pressure to launch campaigns faster, drive results with fewer resources, and maintain brand consistency across every digital touchpoint. Yet traditional web development tools — from open-source platforms to DXPs and headless stacks — introduce costly delays, engineering bottlenecks, and creative compromises.
Enter the Website Experience Platform (WXP): a visual-first, collaborative solution that eliminates tradeoffs between agility, scale, and performance. With Webflow’s WXP, your team can build and publish content-rich websites faster, more securely, and with enterprise-grade results — all without heavy developer dependence.
Why building with a WXP is a game-changer:
- Developer freedom: Engineers can shift their focus to high-impact innovation instead of repetitive upkeep.
- Brand consistency at scale: Reusable design components ensure consistent experiences across all web properties.
- Accelerated time-to-market: Teams publish sites up to 94% faster than traditional methods — giving them a competitive edge.
- Lower costs, higher ROI: Consolidate tools, reduce technical debt, and reinvest time and budget where it matters most.
- Enterprise-grade code and customization: Built-in HTML, CSS, JS, and advanced support for interactions, 3D, GSAP, and integrations.
See how your team can go from weeks to days when building powerful websites with a WXP.