We just announced Webflow Optimize, a comprehensive toolkit for marketers to ensure all unique visitors to their sites receive tailored experiences that maximize conversions. 

Create three different types of optimizations in Webflow:

A/B Testing: Create tests to learn how different content formats, headlines, images, and CTAs perform. With Webflow, you can set up a test for something as small as a copy change, or as large as a sitewide element in just a few clicks.

Personalization: Set up audiences (without code) to target different customer segments with personalized messaging, content, offers, CTAs, and more. You can create broad personalization rules for specific audiences, or for Optimize Enterprise customers, go hyper-targeted with 1:few or 1:1 experiences using firmographic data. 

AI Optimize: Create your own variations, and then let AI Optmize make real-time decisions about which audiences see what content, so you can maximize conversions at scale, and deliver winning content faster. 

And -- across all three, access granular built-in reports so you can visualize and understand how each variation is performing for specific audience segments by any contextual targeting dimension.

Optimize is rolling out as an add-on for all customers on Basic, CMS, Business, and Enterprise Site plans now. 

Learn more about Optimize here.