A modern HubSpot CMS alternative
Discover why leading organizations choose Webflow's visual-first platform to build, optimize, and scale their websites with complete creative control — while keeping their HubSpot CRM.
Build powerful websites that scale
HubSpot CMS offers a solid foundation for businesses already invested in the HubSpot ecosystem, but teams can hit customization limits that require developer involvement. Webflow's website experience platform gives marketing and design teams the power to create pixel-perfect, high-performing websites independently — without sacrificing enterprise-grade governance or your existing HubSpot CRM stack.
Why choose Webflow over HubSpot CMS
Webflow empowers teams to move faster and build better by combining visual design control with built-in optimization tools, all on a platform that scales with your business. While HubSpot CMS requires developers for custom layouts and relies on HubL templates, Webflow puts the full power of HTML, CSS, and JavaScript in a visual canvas — so your team can build exactly what you envision.
Design without constraints
HubSpot’s drag-and-drop builder works fine for standard layouts and templates, but creating distinctive, on-brand designs can require developer support for advanced customization. Webflow gives you complete control over every pixel with visual tools for Grid, Flexbox, animations, and interactions. Your design team can create sophisticated, differentiated experiences without customization limitations.
Ship faster with marketing autonomy
Webflow’s visual-first approach empowers marketing teams to launch and iterate independently — no developer handoffs required for page updates or new campaigns.
With reusable Components and brand Variables, your team can make site-wide updates in minutes, keeping every page consistent and on brand. Combine that with real-time collaboration and visual content management, and you can move from idea to published page in hours, not weeks — reacting to market trends with unmatched speed while developers focus on higher-impact projects.
Optimize continuously with built-in tools
HubSpot requires multiple add-ons and integrations for sitewide optimization. Webflow includes native A/B testing, AI-driven personalization, and behavior analytics within the same platform where you build. Your team can test variations, personalize experiences, and analyze performance without switching between systems or managing complex integrations.
Scale globally with visual localization
With Webflow Localization, translation management, SEO settings, and design adjustments all live in one visual workflow. Your team can launch and manage global sites faster, with full creative consistency and localized optimization across every market.
Why Webflow wins
Webflow helps you personalize for every website visitor, known and anonymous. Use AI to show the right experience to the right user at scale across your campaigns.
Complete creative freedom
Build exactly what you envision with visual tools that give you the power of code without writing any. Create custom animations, interactions, and responsive layouts that differentiate your brand — no HubL developers required.
Marketing velocity at scale
Launch campaigns and test ideas in hours, not weeks. With visual page building, reusable components, and real-time collaboration, your marketing team moves at the speed of business while maintaining brand consistency.
Unified optimization platform
Stop juggling multiple tools for testing and personalization. Webflow Optimize and Analyze work seamlessly with your visual designs, making it faster to test hypotheses and act on insights.
Customers love us
But don't just take our word for it — check out our latest G2 awards.
“Our site loaded literally twice as fast after switching to Webflow, even without rigorously optimizing every image.”
“Our new designs didn't need to go through anyone else besides brand and marketing — no engineers needed. The freedom and flexibility we gained through Webflow was invaluable.”
“Our design and development teams are much more integrated during the build process. Designers have more autonomy, and engineers can focus on the most impactful work — allowing us to deliver new web pages faster.”
Ready to try a better alternative to HubSpot CMS?
Build faster, design without limits, and optimize continuously—all while keeping your HubSpot CRM. Webflow gives your team the creative freedom and marketing agility to create exceptional web experiences that drive results.
Frequently asked questions
HubSpot CMS is a CRM-integrated content management system that works within the HubSpot ecosystem, using themes and HubL templates for customization. Webflow is a Website Experience Platform that combines visual design tools, a composable CMS, and built-in optimization features. While HubSpot CMS can require developers for custom designs, Webflow empowers marketing and design teams to build and iterate independently with pixel-perfect control.
Yes, Webflow has a native HubSpot integration that lets you embed HubSpot forms, live chat, and tracking code directly in your Webflow site. You get the best of both worlds — HubSpot's CRM capabilities with Webflow's superior web design and optimization tools.
Webflow excels for SaaS websites that need custom designs, rapid iteration, and sophisticated user experiences. While HubSpot CMS works well for standard marketing pages, Webflow's visual control and component-based system make it ideal for creating differentiated SaaS sites that convert visitors and scale with your product.
Both platforms offer strong SEO foundations with managed hosting and technical optimization. Webflow provides more granular control over meta tags, schema markup, and page structure through its visual interface. With Webflow Localization, you also get locale-specific SEO controls for global sites—something that requires more complex setup in HubSpot.
No, Webflow's visual-first platform empowers non-technical teams to build and manage professional websites independently. Marketing and design teams can create custom layouts, animations, and interactions with complete creative precision, while developers control code quality, integrations, and deployments — all in one system.
