WordPress websites require significant engineering time to maintain and neither marketing or design have the autonomy or agility to build their own designs, experiments, or personalize content. Unoptimized content slowly rolls out leaving money on the table and your total cost of ownership inflates as more and more Engineering hours are spent just keeping the lights on.

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Webflow customers experience faster time-to-market, the ability to build more engaging and better-performing websites, and much-improved collaboration across every person or team who crafts websites.

You won’t! In fact, Webflow improves on the traditional open-source plugin ecosystem model in 2 ways:

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First, by offering a comprehensive, robust, and sanctioned set of APIs which can be used to create any kind of integration imaginable. Plus, our App Marketplace features fully-vetted and approved apps automatically updated by the developer, which use a sandboxed model to keep the code separate from the Webflow application. This means that any updates or crashes to the plugin will never affect your core site.

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Second, a large diversity of plugins itself is an indication of missing functionality out of the box. Because so many features provided by plugins in a typical WordPress build are built natively in to Webflow, developers don’t need to fill as many product gaps in the first place.

As a fully-featured CMS, Webflow includes custom post types (called CMS collections) natively. By contrast, default WordPress installations do not include this essential core functionality, so developers have to rely on plugins like Advanced Custom Fields to define and configure additional post types and data models.

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As a complete solution, Webflow offers native, flexible, and visual-first versions of all the crucial functionality WordPress developers are forced to cobble together or build themselves, from SEO to layout builders to custom content types. This not only saves development time, but empowers less technical users to do the same work which currently requires extensive developer expertise.

Beyond the common issue where excess plugins create bloated sites, resulting in performance and security issues, Elementor, Divi, Bricks, Oxygen and other simplified versions of Webflow’s visual editor still face the same fundamental problem of any WordPress implementation: making adjustments to components or themes still requires writing code.

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‍With Webflow, marketing and design can import from Figma or create their own variables, components, templates, and even full atomic design systems that scale across your entire site.

As a complete, integrated solution, Webflow offers automatic and instant backups every 10 minutes or every 10 changes – whichever comes first. Backups can be previewed in a new tab – like looking at a time capsule of your site – and one-click restored so that every atomic element of your design system and every asset are instantly restored, so you can design and develop without fear.