The contact experience is often the last thing on a designer's mind when creating a website — and this needs to change.
The contact page or section is (usually) one of the most important parts of your entire website. It embodies the connecting point between you and your website’s visitors.
If you’re a freelance designer, or work in any business that needs leads, this could be the start of a valuable partnership (and hold huge monetary value).
So why is this experience often left to the last thought? Shouldn’t we invest as many resources in it as we do our homepages?
To create an effective contact experience, you need to strike a balance between navigation and form design. Your navigation needs to make it easy to find your contact form or page. And the form needs to be easy to understand and ask the right questions.
With that in mind, here are a few unique methods of giving people access to your contact form, along with examples of the patterns in action.
Contact tab / panel
A contact tab or panel can be a really effective way to present your contact form. Not only does it make navigation easy (because it doesn’t take the user to a new page), but it also uses a hint of interactive design that separates it from your average contact page.
This Webflow template does a great job of subtly introducing you to a rich contact section.
Wherever a person is on your site, they’re just a click away from a wealth of ways to get it touch. Instead of sending the user to a new page, the Fly CMS template gives people everything they need in a simple and elegant slide-up panel.
Another popular Webflow template, Essential offers an even more unique contact interaction by displaying a sticky Contact button at the bottom of each page. When someone clicks, they’re greeted with a nicely designed contact form and useful contact information.
Full-screen contact overlays
I love the idea of using overlays. They not only bring contact info instantly into view, but also isolate the experience so the viewer can focus on one thing: contacting you.
Codrops overlay examples
The popular design blog Codrops has put together a fantastic demo for full-screen overlays. You can easily recreate any of Codrops’ examples in Webflow, and just replace its content with a form or your contact info. To get started, follow our pop-up modal tutorial, and just give your “modal” a position of fixed full. (It’ll take some more tweaking with our Interactions panel to achieve some of Codrops’ designs.)
Sometimes your design doesn’t call for interactions or fancy slide-out contact forms. This is where a simple anchored contact section might shine. Often used on one-page websites, you can also add a contact section as the final call to action on every page of a multi-page website. Then just add a Contact link in your main nav and anchor it to each page’s contact section (like FlyCMS).
Instead of sending people to a new page, give them an easy-to-access form or contact experience at the bottom of the page instead. This way, they can read through the whole page before they reach out, or go straight to the contact section via the Contact link in your main nav.
How do you help people get in touch?
Zestful helps companies book fun, unique, and local group activities available through their platform. You might expect a site like theirs to scream FUN! Well they don’t disappoint. Their upbeat vibe supports their mission to help teams socialize outside the office without the usual headache that comes with event planning.
Petal is a younger company, but they stand out because design pervades the focus and direction of their marketing. Even their product (a new, no-fees credit card) features a stunning and unique design. Their website follows suit — it’s a breath of fresh air — with beautiful colors, generous whitespace, and clear, concise copy.
BankMobile’s website makes banking look hip and modern, as hard as that might sound. With bold colors, clearly presented information and a consistent feel throughout the site, we especially appreciate the unique horizontal scrolling section they use to walk through the UI on their mobile app.
Freelancers are constantly on the lookout for new tools and products to make managing their business easier — Bonsai focuses on checking as many of those boxes as possible with tools that range from invoicing and payments to proposals and contracts. With so many features in their platform, their marketing site needs to effectively explain and differentiate how their products can help freelancers. A dedicated page for each one does just that.
Bonsai gets bonus points for creating an impressive resource hub for freelancers. They share survey data about rates, best tools for freelancers, and the top places to find new work.
As an education partner, AltSchool has an important story and mission that underpins their work. Their website does a great job sharing their story with photography, copy, and a consistently communicated mission: to enable all children to reach their potential.
Ready to build a business site of your own but not sure where to start? We’ve got you covered. Check out our full business site rebuild course on Webflow University.
Did we miss any standouts? Let us know in the comments!