Ordinal

How to integrate Ordinal with Webflow

Ordinal publishes content to Webflow CMS collections while simultaneously scheduling posts to seven social channels. This integration covers CMS content publishing only; e-commerce workflows, payment processing, and form submissions are not supported.

There are three ways to connect Ordinal with Webflow. The integration is listed on the Webflow Marketplace, but setup happens through Ordinal's platform.

The Native Webflow CMS integration handles OAuth authentication and field mapping without code. For custom workflows or bidirectional sync, build with the Webflow and Ordinal APIs to implement programmatically.

Native Webflow CMS integration

Ordinal's native Webflow CMS integration publishes content to your CMS collections without coding. You authenticate through OAuth, select your target collection, and map fields. To connect your accounts, navigate to Ordinal's integration settings and click Connect. Select your Webflow site from the OAuth authorization screen, then choose which CMS collection will receive published content. The Connecting Webflow guide walks through each step.

The native integration includes the following capabilities:

• Field mapping between Ordinal and Webflow CMS fields, including plain text, images, rich text, dates, and reference fields  
• Scheduled publishing to coordinate blog posts with social campaigns (included in all paid plans)  
• Content preview on your live site or within Webflow before publishing  
• Automatic slug generation for SEO-friendly URLs  
• Bidirectional editing to pull existing CMS content into Ordinal, modify it, and push updates back

Your Webflow site must meet these configuration requirements before connecting:

• At least one CMS collection created in your Webflow site  
• Read and write access to CMS content and assets granted to Ordinal  
• Read access to site information granted to Ordinal  
• A valid blog URL base path set during setup (example: https://your-site.com/blog)

If you see "This Webflow collection is already connected to another workspace," disconnect the collection from the original Ordinal workspace first. A single Webflow CMS collection cannot connect to multiple Ordinal workspaces simultaneously. The "No CMS collections found" error means you need to create a CMS collection in Webflow before attempting the connection.

Build with Webflow and Ordinal APIs

For custom integrations beyond the native connection, Webflow provides a REST API with full CRUD operations and webhook support. Ordinal offers a RESTful JSON API (Pro plan required) but does not provide publicly documented webhook events. This approach suits teams that need automated content pipelines, real-time sync through polling, or custom publishing workflows.  

Publish content with the Webflow CMS API

The Webflow Data API provides full CRUD operations for CMS collections. Most users don't need to work directly with APIs since Ordinal's native integration handles CMS publishing through a no-code interface.  

Use these core endpoints for content publishing:

• List collections with GET /v2/collections to retrieve all collections in a site  
• List collection items with GET /v2/collections/{collection_id}/items to retrieve existing content  
• Create collection items with POST /v2/collections/{collection_id}/items to add new blog posts or content  
• Update existing items with PATCH /v2/collections/{collection_id}/items/{item_id} to modify published content  
• Delete items with DELETE /v2/collections/{collection_id}/items/{item_id} to remove content

Authentication uses Bearer tokens: site tokens for single-site access or OAuth 2.0 tokens for multi-site applications. Tokens require the cms:write scope for CMS operations.

Manage content with the Ordinal API

Ordinal provides a RESTful JSON API for managing posts, profiles, and workspace data. Access requires a Pro plan or higher subscription. Rate limits, webhook specifications, and detailed endpoint documentation are not publicly available; contact Ordinal support for production deployment specifications.

The Ordinal API includes endpoints for the following operations:

• Posts management to create, update, schedule, and delete posts  
• Profile operations to manage connected social accounts  
• Approvals workflow to handle team review processes  
• Analytics retrieval to pull performance data for reporting

Authentication follows the Bearer token format with workspace-scoped keys.

Set up Webflow webhooks for event-driven updates

Ordinal doesn't send webhooks, but the Webflow webhook system can notify external systems when CMS content changes. Use Webflow webhooks to monitor collection_item_created, collection_item_changed, and collection_item_deleted events.

Webflow supports these webhook trigger types:

• form_submission fires when forms are submitted on your site  
• site_publish fires when your site publishes to production  
• collection_item_created fires when new CMS items are added  
• collection_item_changed fires when existing items update  
• collection_item_deleted fires when items are removed

Create webhook subscriptions with POST /v2/sites/{site_id}/webhooks. Each site supports up to 75 webhook registrations per trigger type. Validate incoming webhooks using the HMAC SHA-256 signature in the x-webflow-signature header.

For Ordinal-to-Webflow synchronization, use Ordinal's native integration rather than webhooks, as Ordinal does not expose webhook events.

What you can build

Integrating Ordinal with Webflow creates a content workflow where your social calendar drives website publishing.

• Synchronized blog and social campaigns: Draft blog posts in Ordinal, map content to Webflow CMS fields, and schedule the blog post alongside social media posts for simultaneous publishing  
• Multi-author content workflows with approval gates: Set up Ordinal's approval workflows so writers submit drafts, stakeholders review and approve, and only approved content publishes directly to Webflow CMS collections  
• Content repurposing pipeline: Start with a long-form blog post in Ordinal, publish the full article to Webflow CMS, then create derivative social posts from Ordinal's calendar view  
• Automated content updates with API workflows: Use the Ordinal API to retrieve scheduled posts and the Webflow CMS API to programmatically update collection items.