Webflow Pages — WordPress plugin

How to integrate WordPress with Webflow

WordPress developers face limitations when building custom page designs. Theme modification requires PHP knowledge, page builders add performance overhead, and maintaining design consistency across marketing pages becomes complex as teams scale.

The Webflow Pages plugin serves Webflow-designed HTML on WordPress URLs while maintaining WordPress functionality. The WP to Webflow app migrates WordPress blog content into Webflow's CMS for teams moving from WordPress to Webflow. For custom implementations, use the Webflow API with WordPress REST API endpoints.

Use the Webflow Pages plugin

The Webflow Pages plugin connects your WordPress site to Webflow projects through API integration. Install the plugin from the WordPress plugin directory, configure your Webflow project API token in WordPress settings, and publish Webflow-designed pages to your WordPress domain.

Setup steps:

1. Go to Settings > Webflow Pages in WordPress admin
2. Enter your Webflow project V2 API token from Project Settings > Apps & Integrations > API Access (note: V1 API keys were deprecated on January 1, 2025)
3. Specify which WordPress URLs should display Webflow-designed content
4. The plugin validates the API connection and syncs available Webflow pages

This integration enables several workflows:

• Serve Webflow pages on WordPress URLs by specifying which WordPress URLs should display Webflow-designed content
• Maintain WordPress functionality for blog posts, user authentication, e-commerce, and plugin features while using Webflow for marketing pages
• Design pages visually in Webflow without modifying WordPress themes or writing PHP template code

The plugin caches Webflow page content to reduce API calls and improve performance. Page updates in Webflow require manual cache clearing in WordPress. The integration serves Webflow's generated HTML and CSS directly, so any custom code or interactions built in Webflow will function on your WordPress domain.

CMS page limitations: Webflow collection pages served through the plugin use the URL format /collection-slug/item-slug. The collection slug cannot be removed, which affects URL structure and SEO considerations.

Use the WP to Webflow app

The WP to Webflow app transfers WordPress blog content into Webflow's CMS automatically. This is a migration tool for moving content from WordPress to Webflow, not a live integration like the Webflow Pages plugin.

Setup steps:

1. Install the WP to Webflow app from the Webflow Apps marketplace
2. Enter your live WordPress site URL
3. Name your Webflow collections to match your WordPress content structure
4. Select whether to import all content or specific items
5. Wait a few minutes for the migration to complete

The app imports WordPress content while preserving CMS structure:

• Transfer posts, categories, tags, and images from WordPress to Webflow
• Replicate WordPress CMS structure automatically in Webflow collections
• Import content without code or technical setup

Technical requirements: You need a live WordPress site URL and a Webflow project with CMS collections set up. The number of items you can import depends on your Webflow plan (2,000 items on CMS plans, 20,000 items on Business plans). The app is free with no recurring costs.

The app imports posts, images, tags, and categories but does not migrate custom fields, themes, or site designs. WordPress pages cannot be migrated through the app because Webflow's API does not support static page creation. After content migration, you need to rebuild your site design in Webflow manually or work with a Webflow designer.

Use custom API integration

For implementation patterns beyond the Webflow Pages plugin and WP to Webflow app, consult the Webflow API documentation and WordPress REST API handbook for endpoint details and integration approaches.

What you can build

Integrating WordPress with Webflow through the Webflow Pages plugin enables you to maintain WordPress infrastructure while using Webflow's design capabilities for specific high-impact pages.

• Marketing landing pages: Design product launch pages, campaign landing pages, or promotional microsites in Webflow while WordPress handles blog content, user accounts, and plugin functionality like email capture or analytics tracking
• Visual homepage and key pages: Build your homepage, about page, and services pages with Webflow's design tools while WordPress manages your blog, documentation, or knowledge base sections on the same domain
• Event or portfolio pages: Design event landing pages or portfolio showcases in Webflow with custom animations and layouts while WordPress handles event registration plugins, attendee management, or content updates through familiar admin interfaces
• Hybrid blog with custom post templates: Create visually distinctive featured post pages or author profiles in Webflow while maintaining your standard WordPress blog structure and CMS workflow for regular content publishing