Generative Engine Optimization in 2026
Why SEO isn't enough to increase brand visibility on generative AI engines
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About this report
How brands get discovered is about to change — fast.
Generative Engine Optimization in 2026, from EMARKETER, explores how the rise of AI-powered discovery is reshaping brand visibility and why traditional SEO alone doesn’t guarantee your brand is found a world dominated by generative engines like ChatGPT, Gemini, and Copilot.
Based on proprietary research, platform data, and expert analysis, this report reveals how consumers use AI for discovery, why AI engines surface different sources than search, and what marketers must do differently to earn visibility and trust in AI-generated answers.
The question isn’t whether AI will influence discovery — it’s whether your brand will show up at all. This report is your guide to navigating the next era of visibility.
Download your free copy to:
- Understand how generative engines are changing discovery and brand influence
- Learn why SEO tactics don’t guarantee visibility in AI — and what to do instead
- Get practical guidance on building and measuring an effective GEO strategy
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