February 25 10am PT/1pm ET

On Demand

Building for AEO: Ownership, agencies, and execution

Featuring
 speakers from 

Allie Vogel
Allie Vogel
Founder, Chief Design Officer
Flexxi
Juan Felipe Valderrama Vargas
Juan Felipe Valderrama Vargas
Head of Growth and User Acquisition
AstroPay
Vivian Hoang
Vivian Hoang
SEO Lead
Webflow
Hosts

Marissa Kraines
Marissa Kraines
Vice President, Brand Marketing
Webflow
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About this webinar

62% of marketing leaders say they have a defined or operationalized AEO strategy, but only 28% of practitioners consider themselves to be actively implementing or an expert in AEO. While agency support is becoming more common, only one in five practitioners say it’s very effective — pointing to a growing gap between strategy and execution.

In this webinar, leaders from AstroPay, Flexxi, and Webflow share how they’ve built the internal ownership, agency partnerships, and content systems needed to make AEO work in practice.

You’ll learn:

  • Why AEO efforts stall and what high-performing teams do differently
  • What successful ownership and agency collaboration actually look like
  • How to structure content and measurement systems for long-term AEO success
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