Rewriting the web: Strategy, structure, and thriving in the AI era
Insights from PwC, Vectra AI, Graphite, and Designit on AI and the future of the web





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About this webinar
AI is redefining the role of the website—from a static digital destination to a dynamic, well-architected platform designed for both human visitors and AI-powered agents.
In this webinar, we’ll explore how advancements in agentic search and AI experiences (via tools like ChatGPT, Gemini, and Claude) are transforming discoverability, engagement, and relevant content strategy. We’re bringing together visionary leaders in digital strategy, marketing, and design to unpack how brands can future-proof their web presence in a landscape where AI isn’t just an audience—it’s a participant.
Discover how to optimize websites that not only attract human visitors, but are also optimized for AI agents shaping tomorrow’s search and decision journeys.
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.