Rewriting the Web: Strategy, Structure, and Thriving in the AI Era

Insights from PwC, Vectra and Graphite on AI and the future of the web

Featuring

speakers from

Ethan Smith

CEO, Graphite

Lauren Pleydell-Pearce

Chief Creative Officer, PwC

Danielle Ross

Vice President, Digital Marketing, Vectra

Niklas Mortensen

Chief Design Officer, DesignIt

Guy Yalif

(Host)

Chief Evangelist, Webflow

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About this webinar

AI is redefining the role of the website—from a static digital destination to a dynamic, well-architected platform designed for both human visitors and AI-powered agents.

In this webinar, we’ll explore how advancements in agentic search and AI experiences (via tools like ChatGPT, Gemini, and Claude) are transforming discoverability, engagement, and relevant content strategy. We’re bringing together visionary leaders in digital strategy, marketing, and design to unpack how brands can future-proof their web presence in a landscape where AI isn’t just an audience—it’s a participant.

Discover how to optimize websites that not only attract human visitors, but are also optimized for AI agents shaping tomorrow’s search and decision journeys.

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