Feature
Website management
Easily apply winning variations in Optimize
Optimize users with Webflow sites can now apply a winning variation across the whole site in just a few clicks — no rebuilds or extra work required.
Apply winning variations with one click
Every test you run is an opportunity to learn what drives better performance on your site. Now, when a variation proves to be the stronger performer, you can turn those results into lasting improvements on your base site with just a few clicks.
Here’s how it works: when you’re ready to wrap up a test, simply end the optimization and choose the variation you want to keep.
Optimize automatically applies those changes across your site, and cleans up unused variations in the background. All you need to do is publish, and your site reflects the winning experience.
This update helps your team move quickly from insight to impact, keep your workspace organized, and make updates with confidence knowing they’re backed by real performance data. Over time, every test you run directly strengthens your site, fueling a cycle of continuous improvement and faster growth.
Available over the next few days for all Optimize customers with Webflow sites. Learn more about Optimize here, or give it a try.
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Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.